Jackie Turco

Managed all aspects of textile product development from initial concept to final production, collaborating closely with clients and suppliers to ensure project timelines were met. Oversaw Crown Royal bag production, which accounted for 75% of company revenue, and managed the master shipping schedule for 8 million bags annually internationally.

Responsible for winning new business, servicing existing accounts, and consistently meeting monthly sales quotas. Leveraged deep knowledge of the luxury fashion landscape to pitch company propositions and marketing campaigns, while providing excellent customer service with prompt and professional follow-up.

Created relevant and engaging content for a variety of brands in the retail and consumer goods sectors, proficiently copywriting for marketing campaigns, website builds, and social media. Managed every aspect of client events, including retail activations, pop-up stores, and tradeshows, while cultivating media relationships and writing press releases.

Managed company-owned channels, leading the strategic master marketing calendar and key events. Produced all consumer-facing copywriting for product descriptions, website, email blasts, and social media outlets. Organized robust email and blog campaigns, and led quarterly influencer and press events.

Led the USA launch of three new major skincare lines and a color cosmetics line, including presentations to retail partners and managing all related advertising, events, and PR. Oversaw digital strategy in the US, reporting monthly to the global team, and effectively doubled growth for the largest US Ecommerce account (Amazon) from 2015 sales.

Managed licensed marketing efforts for brands like Guess handbags, Trina Turk, and Splendid, ensuring cohesive marketing strategies between international distributors and Guess Corporate. Coordinated all PR events for the company President and managed E-commerce requests for major key accounts. Also managed social media accounts for all licensees, engaging in seeding and influencer/blogger efforts

Actively participated in market weeks in Los Angeles and New York City to sell and promote the jewelry line, maintaining relationships with existing customers and scouting new potential accounts. Documented, priced, and shipped Men’s and Women’s jewelry collections for showroom sets, and worked with the PR department to promote the men's jewelry line through editorial coverage and celebrity seedin

Completed a Professional Designation in Merchandise Marketing. Focused on brand strategy and strategic marketing principles.

Earned a Bachelor of Science in Hotel and Institutional Management. Also completed a minor in Media Studies, gaining insights into various media landscapes.

Participated in a study abroad program in Florence, Italy. Focused on the history of art and fashion.