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Jaci Peterson

@jacipeterson

I build B2B SaaS products and growth strategies that increase bookings, adoption, and revenue.

United States
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What I'm looking for

I'm looking to lead B2B product strategy, customer discovery, GTM execution, and revenue growth for complex SaaS or enterprise opportunities.

I've led B2B product strategy and growth at SPS Commerce and Deluxe Corporation, managing end-to-end lifecycles, GTM launches, pricing, and portfolio decisions for multi-million-dollar businesses.

At SPS Commerce, I accelerated net-new SaaS bookings by 25% in three months through an eight-week cross-functional launch and drove a 4x increase in ARR and enterprise adoption within 12 months for a new B2B SaaS product. I also partnered with executive leadership on a $100B market validation effort and corporate TAM analysis used for investor relations and board-level strategy.

At Deluxe, I managed a $140M B2B portfolio and helped lead pricing strategy for a $1B business segment. My work generated $3.9M in new revenue, improved operating income by 5%, and delivered $500K in first-year operational savings through product packaging and portfolio optimization.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of St. Thomas logoUT

University of St. Thomas

Master of Business Administration, Business Administration

Pursued a Master of Business Administration (MBA) at the University of St. Thomas in Minneapolis, MN.

Tech stack

Software and tools used professionally

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