Open to opportunities

Ivy Engel

@ivyengel

Message

Co-founder and Growth Marketing Manager with e-commerce expertise.

Brazil

Message

What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and collaboration, where I can contribute to impactful marketing strategies and drive growth.

I am a seasoned marketing professional with extensive experience in growth marketing and e-commerce management. As a co-founder at Ivy Kouch, I developed and executed comprehensive go-to-market strategies that significantly enhanced brand visibility and engagement. My leadership in cross-functional teams has resulted in successful multi-channel marketing campaigns, achieving remarkable returns on advertising spend and extensive media coverage.

Throughout my career, I have honed my skills in data-driven marketing, utilizing consumer behavior insights to optimize campaigns and drive customer acquisition. My tenure at various organizations, including Meta and TracyLocke, has equipped me with the ability to craft compelling narratives and align marketing strategies with business objectives. I thrive in dynamic environments where I can leverage my analytical skills and creativity to deliver impactful results.

Experience

Work history, roles, and key accomplishments

Current

Co-founder, Growth Marketing and E-commerce Manager

Current

Ivy KouchDominion

Jun 2024 - Present (1 year)

Led the go-to-market strategy and managed all marketing activities for the brand, focusing on e-commerce and multi-channel marketing strategies. Developed strategic relationships and utilized consumer behavior insights for campaign optimization.

Go To Market Strategy Multi channel Marketing Consumer Insights Campaign Optimization Brand Strategy

Product Marketing Lead and Growth Manager

Stages (OTTSaaS for content creators)

Mar 2023 - Mar 2024 (1 year)

Led cross-functional teams to launch marketing campaigns, conducted A/B testing, and optimized product messaging to enhance conversion rates. Managed external partnerships and represented the company at international events.

Cross Functional Team Management A B Testing Campaign Management

Marketing Manager (B2B)

Wix

Jan 2022 - Mar 2023 (1 year 2 months)

Responsible for B2B marketing strategy, partnerships, and demand generation initiatives. Developed a one-year strategy for launching an Enterprise model and collaborated closely with sales and product teams.

B2B Marketing Demand Generation Partnership Development

Partnerships and Product Marketing Manager

Sr. Marketing Content Strategist

Sr. Consumer Insights Analyst

TracyLocke

Feb 2020 - Jun 2021 (1 year 4 months)

Conducted market research and data analysis to provide insights for major clients. Led projects that identified growth opportunities for small retailers.

Market Research Data Analysis Market Insights Growth Data Insights

Strategic and Creative Planner

Sherpa42

Jun 2018 - Feb 2020 (1 year 8 months)

Conducted market research to adapt campaigns to consumer preferences. Executed campaigns focusing on brand experience and storytelling.

Market Research Campaign Execution Brand Experiences Storytelling Leadership

Product Marketing Analyst

Engieapp

Feb 2017 - Jan 2018 (11 months)

Supported the product go-to-market strategy in Brazil, focusing on market research and content campaign management.

Go To Market Strategy Market Research Content SEO Campaign Management Localization

Marketing Intern

HEINEKEN

May 2015 - Oct 2016 (1 year 5 months)

Assisted in high-impact marketing campaigns, developed strategies for brand ambassadors, and supported ATL/BTL campaigns.

Marketing Campaigns Brand

Marketing and Project Intern

Sanoﬁ Pasteur

Oct 2014 - Dec 2014 (2 months)

Supported the launch of the first dengue vaccine in Brazil, conducting market analysis and organizing events.

Market Analysis Events Research

Education

Degrees, certifications, and relevant coursework

Escola de Propaganda e Marketing

Master in Behavior and Consumer Sciences, Behavior and Consumer Sciences

2019 - 2021

Pursued a Master's in Behavior and Consumer Sciences, focusing on consumer behavior insights and marketing strategies. Engaged in practical projects and case studies.

Escola de Propaganda e Marketing

UX Design Course, UX Design

2019 - 2019

Completed a UX Design course, enhancing skills in user experience design and customer engagement strategies.

University of São Paulo

Bachelor in Business Administration, Business Administration

2012 - 2016

Completed a Bachelor in Business Administration, focusing on economics, business, and accounting. Developed skills in project management, marketing strategies, and data analysis.