Ivan Trefilov
@ivantrefilov
I turn data-led PR campaigns into high-authority coverage, links, and measurable search impact.
BulgariaWhat I'm looking for
At Warmy.io and AnyBiz.io, I owned off-page SEO and digital PR for two B2B SaaS products, securing 1,082 placements across 652 referring domains in eight months. My research-led press release earned coverage on Fortune and MSN, alongside features on G2, Envato, and BigCommerce.
I build press lists, write pitches, run follow-ups, convert unlinked mentions into citations, and report the impact on coverage, links, indexation, and rankings. I maintain relationship-led outreach systems and use AI workflows to accelerate prospect research, contact discovery, monitoring, and reporting.
I was agency-trained at WhenIPost, where I led multi-client PR and link-building campaigns across SaaS, B2B, and iGaming, delivering 80+ earned placements per client per month and training outreach teams on pitch quality and QA.
Experience
Work history, roles, and key accomplishments
Off-Page and Digital PR Lead
Warmy.io and AnyBiz.io
Nov 2025 - Jul 2026 (8 months)
Sole off-page and digital PR owner for two B2B SaaS products, managing everything from story angle to placement and reporting. Secured 1,082 placements across 652 referring domains in 8 months, including coverage on Fortune and MSN.
Digital PR and Link Building Team Lead
WhenIPost
Dec 2020 - Nov 2025 (4 years 11 months)
Led digital PR and link building for an agency serving UK, US, and European clients. Delivered 80+ earned placements per client per month and managed a multilingual media base of about 6,700 domains.
Digital PR and Outreach Executive
WhenIPost
Feb 2020 - Dec 2020 (10 months)
Conducted media outreach and negotiation, evaluated publishers, and maintained consistent follow-up to grow reply rates.
Logistics Support Manager
ZEST M LLC
Sep 2017 - Jul 2019 (1 year 10 months)
Sourced suppliers and negotiated agreements and delivery terms, and delegated and controlled team tasks.
Research Analyst
PMG Holding S.A.
Feb 2016 - Sep 2016 (7 months)
Conducted market research and M&A analysis for a physical bunker supplier across the Black Sea region.
Digital PR Manager
Freelance
Provided digital PR and outreach services as a freelancer, specializing in securing high-authority coverage and managing press lists.
Education
Degrees, certifications, and relevant coursework
GoIT
Course, Project Management and QA Engineering
2017 - 2017
Completed a course in Project Management and QA Engineering.
Taras Shevchenko National University of Kyiv
Master's degree, International Economics
2015 - 2017
Master's degree in International Economics from Taras Shevchenko National University of Kyiv.
Taras Shevchenko National University of Kyiv
Bachelor's degree, International Economics
2011 - 2015
Bachelor's degree in International Economics from Taras Shevchenko National University of Kyiv.
Availability
Location
BulgariaAuthorized to work in
Job categories
Skills
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