At Tribe, I managed a portfolio of over 50 influencer and organizational partnerships across international markets, working directly with esports industry leaders including Riot Games, Valve, ESL, and BLAST. I coordinated partners with internal teams and built and led a team of six Account Specialists.
During my time at Tribe, I initiated a brand transformation across regional presence, product, and design, and oversaw activations at the 1xBet Supernova tournament. I also negotiated the deal between 1xBet and Riot Games during VCT Champions 2025.
At SMP Racing, I built SMP Racing Esports from scratch to acquisition by Virtus.pro, developing its infrastructure and securing sponsorships. At Simracer, I worked on brand strategy, activations, and partnerships across motorsport and sim racing, including Formula 1 Russian Grand Prix brand and product placement.
