Open to opportunities

Aleksandar Marovic

@aleksandarmarovic

Message

I build multi-market iGaming campaigns grounded in commercial performance.

Serbia

Message

What I'm looking for

I'm looking for a role where I can take broader ownership of digital marketing and campaign strategy within iGaming or another performance-driven industry, while continuing to grow commercially and regionally.

At Interplay, I manage regional digital marketing across Kenya, Zambia, Malawi, Lesotho and Serbia for Kilibet, MMG, ZagaBet and Interplay. I turn commercial briefs and market opportunities into sportsbook and casino campaigns, content calendars and promotional activations.

My work spans creative direction, localization, influencer activations, competitor monitoring and performance analysis, including FIFA World Cup, Premier League and Aviator campaigns. I coordinate four teams and approximately 20 internal and external stakeholders across social, design, local markets and influencers.

Before moving into iGaming marketing, I spent five years at Soccerbet leading regional retail operations, teams, sales performance and commercial KPIs. I bring that operational foundation to hands-on content, short-form video and campaign decisions that keep business objectives in focus.

Experience

Work history, roles, and key accomplishments

Current

Regional Digital Marketing Manager

Current

Interplay

Mar 2026 - Present (6 months)

Managed regional digital marketing across Kenya, Zambia, Malawi, Lesotho and Serbia for Kilibet, MMG, ZagaBet and Interplay. Planned and executed market-specific sportsbook and casino campaigns, content calendars, and promotional activations, coordinating with 4 teams and approximately 20 stakeholders.