Ivan Gyamfi
@ivangyamfi
I grow acquisition and conversion through paid media, content, and analytics.
GhanaWhat I'm looking for
At Ananse Digital Agency, I manage Meta and Google Ads campaigns for regional SMBs, increasing average ROAS from 2.1x to 4.1x. I also build Looker Studio dashboards and optimize WordPress content, contributing to a 35% increase in organic traffic.
Previously at Wayne's Collection, I grew social reach by 140%, generated 15,000+ engagements, and drove over GHS 45,000 in tracked sales through Meta retargeting. I create conversion-focused landing pages and collaborate effectively with remote teams using Slack and Notion.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Ananse Digital Agency
Jan 2025 - Present (1 year 9 months)
Managed paid acquisition campaigns across Meta and Google Ads for regional SMB clients, scaling average ROAS from 2.1x to 4.1x. Conducted keyword research and content optimization in WordPress, driving a 35% increase in organic search traffic over 6 months.
Growth & Social Media Marketing Associate
Wayne's Collection
Jun 2023 - Dec 2024 (1 year 6 months)
Led social media content strategy and short-form video creation on TikTok and Instagram, expanding brand reach by 140% and driving 15,000+ engagements. Designed high-converting product landing pages, increasing visitor-to-lead conversion rates by 18%.
Education
Degrees, certifications, and relevant coursework
Ivan hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Salary expectations
Job categories
Skills
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