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Ivan Gustavo Sanchez Florez

@ivangustavosanchezfl

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I optimize Google Ads and omnichannel campaigns that reduce acquisition costs and grow online and offline sales.

Colombia

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What I'm looking for

I'm looking for a role where I can manage and optimize Google Ads and omnichannel campaigns, support digital operations, and use automation and reporting to drive measurable online and offline sales results.

I manage Google Ads campaigns using Performance Max, AI-powered advertising, Smart Bidding, and automation to improve conversions and reduce costs.

My campaign optimization work achieved a 20% reduction in CPA and omnichannel strategies that increased offline sales by 30%. I also prepare transparent KPI reports that support strategic decision-making.

I bring digital project coordination, virtual assistance, customer support, inventory control, and logistics experience from my work with J&R Ingenieros y Proyectos S.A.S.

Experience

Work history, roles, and key accomplishments

Current

Virtual Assistant – Digital Marketing & Sales

Current

Self Employed

Jan 2023 - Present (3 years 8 months)

Managed Google Ads campaigns focused on Performance Max and AI-Powered Ads, implemented automation strategies to optimize conversions and reduce costs, and coordinated omnichannel campaigns to boost online and in-store sales. Prepared performance reports with actionable KPIs and provided administrative support and customer service in digital environments.

Google Ads Performance Max AI Powered Ads Automation Omni Channel Marketing Reporting Data Analysis Customer Service