I am looking for a dynamic Growth Marketing / Demand Generation role where I can take ownership of cross-channel growth, drive scalable acquisition, and use data, modern tech stacks, and AI workflows to deliver measurable business impact within an ambitious team.
Open to opportunities
Itumeleng Mokwena
@itumelengmokwena
I drive B2B and B2C growth through paid media, local SEO, and business development.
South AfricaWhat I'm looking for
I'm driving B2B and B2C lead acquisition and direct sales at Richu Trading Enterprise through full-funnel Google Ads, Meta Ads, TikTok, Local SEO, WordPress, and e-commerce optimisation.
Previously, I grew event attendance, commercial partnerships, and brand visibility at CookoutSunday Food Festival while managing Agile delivery, budgets, sponsorships, and stakeholders. At FNB South Africa, I led sales acquisition programmes across corporate banking, supported customer-acquisition funnels, and balanced growth targets with credit-risk protocols.
Experience
Work history, roles, and key accomplishments
RE
Current
Digital Marketing Manager
Richu Trading Enterprise
Jun 2024 - Present (2 years 2 months)
Architect and execute full-funnel digital marketing strategies across Google Ads, Meta Ads, and TikTok to drive B2B and B2C lead acquisition and direct sales growth. Manage end-to-end Local SEO, Google Business Profile optimization, review workflows, and citations to capture high-intent local search traffic.
CF
Business Development Manager & Event/Project Coordinator
CookoutSunday Food Festival
Jan 2017 - May 2024 (7 years 4 months)
Managed multi-channel digital campaigns (Google Ads, Meta Ads, SEO, SEM, PPC) to scale event attendance, brand visibility, and commercial partnership acquisitions. Applied Agile project management frameworks to define campaign scope, assign project resources, establish timelines, and ensure on-time delivery of complex experiential marketing events.
Spearheaded B2B and B2C sales acquisition programs, expanding financial services market footprint across corporate banking segments. Facilitated comprehensive training programs for bank branch staff and worked directly with inbound/outbound call center teams to optimize customer acquisition funnels.
Managed inbound and outbound technical support communications for Internet Solutions clients, driving rapid issue resolution and maintaining service excellence. Conducted needs discovery and executed scripts to solve technical inquiries and ensure overall customer satisfaction.
Education
Degrees, certifications, and relevant coursework
Alison
Diploma, Project Management
2024 - 2024
Scrum Master Certification / Diploma.
BH
Barnato Park High
Matric Certificate, General
Matric Certificate.
PC
Parktown College
Diploma, Graphic Design, Marketing & Sales Communications
Diploma in Graphic Design, Marketing & Sales Communications.
Coursera
Professional Certification, Digital Marketing
Foundations of Digital Marketing and E-commerce.
Professional Certification, Digital Analytics
Google Analytics Individual Qualification (GAIQ).
Coursera
Diploma, Project Management
2024 - 2024
Information Technology Project Management Diploma.
Coursera
Diploma, IT Administration
2024 - 2024
Computer/IT Administration and Management Diploma.
PC
Professional Certification
Professional Certification, Artificial Intelligence
Introduction to Artificial Intelligence (AI) & AI Trainer Training.
PC
Professional Certification
Professional Certification, Data Science
What is Data Science?
Tech stack
Software and tools used professionally
Availability
Open to opportunities
Location
South AfricaAuthorized to work in
Salary expectations
50k-65k USD
Social media
Job categories
Digital Marketing ManagerGrowth Marketing ManagerPerformance Marketing ManagerBusiness Development ManagerProject ManagerEvent CoordinatorSales ManagerSEO SpecialistECommerce ManagerSenior Digital Marketing ManagerOnline Marketing ManagerDigital Content Marketing ManagerDigital Services Marketing ManagerDigital Advertising ManagerDigital Marketing Campaign ManagerDigital Marketing DirectorDigital Marketing Account ManagerMarketing Manager
Skills
Google AdsMeta AdsTikTok MarketingPPCLocal SEOSEMWordPressSaaS MarketingB2B SalesB2CEvent CoordinationStakeholder EngagementAgileBudget ManagementProject Scope ManagementResource PlanningRisk ResolutionProject ManagementGoogle Business ProfileGoogle AnalyticsDigital Media ManagementDemand GenerationCustomer Relationship Management
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