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International Business Analyst delivering data-driven market research and market-entry strategies.

Morocco

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What I'm looking for

I’m looking for a role where I can lead data-driven market research and market-entry strategy, using structured frameworks and measurable KPIs. I value cross-cultural collaboration and business impact from strategy through execution.

I’m an International Business Analyst focused on turning market research into clear, actionable business strategy. From building market entry strategies to publishing investor-ready insights, I combine structured frameworks with practical go-to-market planning.

Most recently, I developed a full market entry strategy for SPLAT Global’s Biomed brand into South Africa—using PESTEL, SWOT, VRIO, and market sizing to shape distribution, positioning, pricing, promotion, and local partnership models. Alongside that, I’m producing 50+ real estate market analysis articles for Dubai trends and regulations, translating complex property data into insights for Arabic- and English-speaking international investors. Earlier, as a Digital Marketing Manager at Howdy Code, I planned multi-platform B2B and B2C campaigns and delivered SEO-optimised content strategies that improved organic visibility and lead generation through consistently high-performing guidance.

Experience

Work history, roles, and key accomplishments

Current

Real Estate Market Research Analyst

Current

Yallatodubai.com

Jan 2024 - Present (2 years 5 months)

Published 50+ market analysis articles covering Dubai real estate trends, investment regulations, and area-level dynamics for international investors. Translated complex property data into actionable insights for Arabic- and English-speaking audiences, including off-plan launches, rental yields, and Golden Visa impacts.

Market Research Market Analysis Data Analysis Investment Research SEO Friendly Publishing Off Plan Market Research Golden Visa Impact Analysis

Market Entry Strategy Consultant

SPLAT

Jan 2025 - Jan 2026 (1 year)

Developed a full market entry and go-to-market strategy for SPLAT Global’s Biomed brand into South Africa, including positioning, pricing, promotion, and distribution. Built a phased implementation roadmap with KPIs, risk mitigation, and growth recommendations using PESTEL, SWOT, VRIO, and market sizing.

Market Entry Strategy Go To Market Strategy Market Sizing Pricing Strategy Distribution Strategy KPIs Risk Mitigation

Digital Marketing Manager

Howdy Code

Jan 2022 - Jan 2023 (1 year)

Planned and executed multi-platform digital marketing campaigns for B2B and B2C clients across social, search, and content channels. Produced 20+ SEO-optimized articles and guides on Morocco tourism, averaging 3,000 views per article, and delivered SEO-focused content strategies to improve organic visibility and lead generation.

Digital Marketing SEO Content Writing Content Strategy Marketing Campaigns Search Marketing B2B Marketing B2C Marketing Lead Generation Copywriting

Education

Degrees, certifications, and relevant coursework

Higher School of Economics (Graduate School of Business)

Master in International Management, International Management

Activities and societies: Ambassador for the International Management Programme; founded an Educational Business Club; organised the HSE international football team. Secured 150,000 RUB institutional grant funding from HSE CPSI.

Master in International Management at the Graduate School of Business, Higher School of Economics, with graduation planned for 2026. Served as an ambassador and founder of an educational business club, and helped organise the HSE international football team.