Hajar Laattari

I’m a Digital Strategist focused on building communication systems that are clear, consistent, and impossible to ignore. With agency-side experience across brand strategy, content creation, and digital marketing, I translate business goals into strategies teams can execute with confidence.

In my current role as Digital Strategy & Content Manager, I built and executed digital communication strategies for multi-sector clients (real estate, pharmaceutical, institutional). I own the end-to-end creative output—Reels scripts, social media copy, creative briefs, pitch decks, and brand storytelling frameworks—while also leading rebranding and editorial deployment.

Earlier, I designed and launched organic visibility and editorial calendars from scratch, taking full ownership of website SEO/SEA optimization, conversion-focused copywriting, daily social media management, and KPI tracking. I’m comfortable working remotely with async, structured delivery across time zones, turning data into actionable recommendations.

Alongside content strategy, I also bring commercial thinking: I supported business growth through market research, business plans, and prospecting pipelines, and I contributed to merchandising and in-store performance through sales KPI analysis and weekly reviews. I combine brand craft with measurable performance, using tools and platforms like Semrush, Ahrefs, Google Analytics, and WordPress to keep strategy grounded in results.