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Ismail Atshan

@ismailatshan

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Freelance growth marketer scaling e-commerce with Google Shopping, including a 14.98% conversion rate for Florist.

Jordan

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What I'm looking for

I’m looking for a remote performance marketing role where I can manage Google Ads and paid social campaigns, improve conversion tracking, and use clear reporting to drive measurable growth. I’m open to full-time roles and freelance projects, especially with e-commerce, SaaS, or app businesses.

At Florist, I managed and scaled Google Shopping and Smart campaigns, achieving a 14.98% conversion rate. Across Google Shopping auctions, I captured an 80% impression share against competitors, including Temu.

For a transportation application, I ran a performance campaign that generated 25,700+ downloads and 107,000+ clicks at a $0.59 cost per conversion. I also managed Google Analytics 4 and Meta Pixel tracking to improve attribution.

I’m comfortable working across the full process: developing a campaign strategy, coordinating posts and short-form videos, setting up GA4, Google Tag Manager, conversion tracking, and platform pixels, then using performance data to refine budgets, targeting, and creative. I value clear reporting and can explain both the results and the next steps to clients and teams.

At Trixel Studios, I developed digital marketing strategies and managed paid media budgets across Google and Meta. I also built B2B LinkedIn campaigns and implemented conversion tracking and analytics reporting.

Experience

Work history, roles, and key accomplishments

Current

Independent Performance Marketing Consultant

Current

Client engagements

Jan 2025 - Present (1 year 10 months)

Plans and manages Google and Meta campaigns across e-commerce, automotive, retail, and local services. Sets up GA4, Google Tag Manager, and conversion tracking, and produces client reporting.

Google Ads Meta Ads GA4 Google Tag Manager Firebase Conversion Tracking Campaign Optimization Client Reporting

Current

Freelance Growth Marketer & Performance Specialist

Current

Self-Employed

Dec 2024 - Present (1 year 11 months)

Managed and scaled Google Shopping and Smart campaigns for e-commerce brands, achieving a 14.98% conversion rate and an 80% impression share. Executed mobile app acquisition campaigns generating 25,700+ downloads with a $0.59 cost-per-conversion.

Google Shopping Google Ads Meta Ads Google Analytics 4 META Pixels Conversion Tracking Performance Max CPA Optimization E commerce Strategy

Marketing Manager

Arab Business Intelligence

Nov 2024 - May 2025 (6 months)

Managed paid acquisition and reporting for e-commerce campaigns, including Google Shopping campaigns that reached 80% impression share. Combined campaign optimization with analytics and conversion measurement.

Google Ads Google Shopping Google Analytics Conversion Tracking Campaign Optimization Reporting

Marketing and Business Development Manager

Trixel Studios

May 2017 - Nov 2024 (7 years 6 months)

Led client-facing marketing and business development across digital production and commercial projects. Managed Google, Meta, and LinkedIn campaigns and built reporting and tracking processes.

Google Ads Meta Ads LinkedIn Ads Campaign Management Reporting Business Development

Marketing & Business Development Manager

Trixel Studios

May 2017 - Nov 2024 (7 years 6 months)

Developed and executed digital marketing strategies that increased qualified leads and revenue growth. Managed paid media budgets across Google and Meta, optimizing spend allocation to maximize ROI.

Digital Marketing Google Ads Meta Ads LinkedIn Ads Conversion Tracking Analytics Budget Management B2B Marketing

Sales Account Manager

Trixel Studios

Jul 2015 - May 2017 (1 year 10 months)

Increased account revenue by 25% year-over-year through strategic upselling and client expansion. Improved client retention by 30% via proactive relationship management and data-driven reporting.

Sales Account Management Upselling Customer Retention Relationship Management Data Reporting Client Relationships Proposals Renewals

Sales Associate

Trixel Studios

Jan 2013 - Jan 2015 (2 years)

Achieved 30% revenue growth through digital engagement initiatives.

Sales Digital Engagement

Retail Sales & Operations

Why Not Electronics

Jan 2010 - Jan 2012 (2 years)

Handled retail sales and operations duties.

Retail Sales and Operations

Why Not Electronics

Jan 2010 - Jan 2012 (2 years)

Handled retail sales and operations at Why Not Electronics in the USA.

First Class Flight Attendant

Royal Jordanian Airlines

Jan 2007 - Jan 2010 (3 years)

Provided first-class cabin service and ensured passenger safety and comfort.

Cabin Crew

Royal Jordanian and Jordan Aviation

Jan 2005 - Jan 2010 (5 years)

Served as cabin crew for Royal Jordanian and Jordan Aviation, ensuring passenger safety and service.

Flight Attendant

Jordan Aviation

Jan 2005 - Jan 2007 (2 years)

Provided cabin service and ensured passenger safety and comfort.

Education

Degrees, certifications, and relevant coursework

Allied International University

Bachelor's degree, Supply Chain Management

Bachelor's degree in Supply Chain Management with a concentration in Logistics Management from Allied International University, San Diego, USA (online).