At Pulse Media, I rebuilt INFT Expo’s B2B acquisition strategy from scratch, increasing exhibiting companies from 150 to 500 and participating countries from 16 to 25 over an eight-month event cycle.
As a Freelance Digital Marketing Consultant, I re-engineered tracking and attribution for RB Designer, lifting Blended ROAS from 1.26 to 5.78 and increasing ad-attributed purchases by 584%. I also provide consulting and training to help business owners run their own paid advertising accounts.
Earlier, I managed and optimized more than $2M in paid media spend across Meta, Google Ads, TikTok, and Snapchat for 25+ concurrent agency clients at Red Point. At Textile Palace, I built a custom order-tracking dashboard connecting Google Sheets, Jotform, and Data Studio.
