As a Product Designer with 7 years of experience mostly in B2B, B2C, and SaaS products, I am passionate about solving complex problems in a lean and agile way using design tools and methodologies. With a strong background in UX and a Master's degree in Design, I have a track record of delivering quality designs aligned to business KR's through cross-functional team collaboration, UX research, and stakeholder engagement from discovery to continuous delivery.
In addition to my professional work, I also volunteer with Ladies that UX, a social project where I collaborate with other designers to bring more women into this industry. I consider myself to be a versatile asset, dedicated to creating feasible and scalable user interfaces that deliver value to both users and businesses.
IGIsabela Sousa Guimarães
@isasousaguimares
Sr Product Designer B2B SaaS | LTUX Udi | IDF Member | Master's in Design - Unesp | Gamification
BrazilExperience
Work history, roles, and key accomplishments
RSSenior Product Designer
Remedy Product Studio
Feb 2025 - Dec 2025 (10 months)
I specialize in user-centric design, UX/UI strategy, and end-to-end product development, being allocated to B2B and B2C SaaS projects. Spearheading design systems, collaborating cross-functionally with product and engineering teams, researching, prototyping, and user testing by creating intuitive, scalable, and visually compelling experiences that enhance user engagement and business impact.
LUVoluntary work - chapter leader and podcaster
Ladies that UX
Feb 2019 - Present (6 years 4 months)
Ladies that UX is a global community that helps women to make their way into UX and other STEM markets. Since 2019, I act as a member of the community, a co-creator of Ladies that UX Uberlândia (my hometown), help as a content creator to our Medium (PT/BR and ENG), and I act as a hostess for the Ladycast, our LTUX podcast featuring soft and hard skills in Brazilian Portuguese and in English.
BISenior Product Designer
Bitboundaire
Jun 2023 - Feb 2025 (1 year 8 months)
Collaborated with cross-functional teams, spearheaded design for AI-focused finance and real estate products (B2B, B2C SaaS)
Main Project:
Rendair AI - AI-Focused Product for Rendair (https://www.rendair.ai/)
Results Since Launch (03/24 - 12/24):
Break-even
Partnership: Hungarian partner
↑ 20.98% Active Subscriptions
↑ 13.86%. Daily Generations (01/24-12/2)
↑ 99.72x User Registration
PIProduct designer
Pipefy
Aug 2021 - May 2023 (1 year 9 months)
Responsible for usability and design of 5 squads during 1 year and 10 months in the company, working on enterprise and personas fronts (BR and US) for Request Management flows, Integrations and continuous product improvement, with focus on HR, Customer Success and Finance verticals.
Co-responsible, with the UX Research department, for Pipefy's Discovery of Personas.
CYProduct designer
Cyclis
Oct 2020 - Jul 2021 (9 months)
Responsible for the Design department and for UX Research. My responsibilities were develop new flows for continuous product improvement and a Design System development for the main product as well as other products from the company.
FSInterface designer
Flow: digital studio
Feb 2018 - Nov 2018 (9 months)
Responsible for mobile and responsive desktop design in several projects, including websites, financial investment platforms, ERPs, SaaS for grain export and a transportation mobile app.
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BrazilAuthorized to work in
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