Isaiah McCall
@isaiahmccall
Editorial leader and video scriptwriter specializing in finance, crypto, and high-engagement video storytelling.
What I'm looking for
I am an editorial leader and content strategist with 7+ years creating finance and crypto coverage, building audiences, and producing research-driven video scripts that achieve high watch time and strong revenue. I founded and scaled an independent publication to 40K subscribers (5M+ views) and grew top articles to $15,800 in earnings while managing high-volume editorial teams.
As a video director and scriptwriter, I have written for channels with millions of subscribers and produced videos averaging hundreds of thousands of views, while leading AI-assisted editorial workflows that halved same-day turnaround time. I bring crisis reporting experience, award-winning journalism, and a results-driven approach to growth, engagement, and cross-platform distribution.
Experience
Work history, roles, and key accomplishments
Managing Editor
International Business Times
Sep 2023 - Present (2 years 6 months)
Led AI-assisted content editing across finance, crypto, and breaking-news verticals, managing 8 writers and delivering 250+ edited articles and videos per month while cutting same-day publication turnaround from 8 to 4 hours.
Founder & Editor-in-Chief
Yard Couch
Feb 2020 - Present (6 years 1 month)
Built and scaled an independent finance and culture publication to 40K subscribers and 5M+ views, generating peak revenue of $5K/month and achieving top 1% Medium writer earnings and retention.
Journalist & Video Director
99Bitcoins
Feb 2024 - Feb 2026 (2 years)
Directed full-cycle video production for a 700K-subscriber YouTube channel and TikTok, scripting, shooting, and editing 50+ explainer videos averaging 25K views and 8.2% engagement while syndicating articles to Yahoo Finance.
Scriptwriter
Jake Tran & Jesse Michels
Jan 2024 - Dec 2025 (1 year 11 months)
Wrote research-driven geopolitics, finance, and investigative video essays (1,500â3,000 words) for channels with 2M+ and 500K+ subscribers, achieving 65%+ average watch time and 300Kâ1M views per video with 48-hour turnarounds.
Head Fintech & Crypto Analyst
Raging Bull Finance
Jan 2022 - Dec 2023 (1 year 11 months)
Led fintech and cryptocurrency coverage, publishing 100+ weekly market reports, trading insights, and long-form articles reaching 50K+ subscribers across Bitcoin, Ethereum, and DeFi verticals.
General Assignment Reporter
USA Today Network
Jan 2019 - Dec 2021 (2 years 11 months)
Produced enterprise features and local reporting, securing 100+ exclusive interviews and generating features with 75K+ average pageviews (2.3x network average); awarded Best New Reporter (2021) by the New Jersey Press Association.
Education
Degrees, certifications, and relevant coursework
NESTA (Nutrition Education and Training Academy)
Certified Nutritionist, Nutrition
Completed NESTA Certified Nutritionist program, covering nutrition principles and applied coaching techniques.
Ramapo College of New Jersey
Bachelor of Journalism, Journalism
Grade: 3.55
Completed a Bachelor of Journalism at Ramapo College of New Jersey with a 3.55 GPA, focusing on reporting and multimedia storytelling.
Availability
Location
Authorized to work in
Job categories
Skills
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