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Isadora Boaventura BombonattiIB
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Isadora Boaventura Bombonatti

@isadoraboaventurabom

Senior Product Manager at Itaú Unibanco building a 0-to-1 credit card initiative after launching Shopee's first Latin American credit products.

Brazil
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At Shopee, I launched Shopee Antecipa, its first credit product in Latin America, and Shopee Parcelado, opening a new payment method to more than 15 million buyers. I worked with the regional team in Singapore on discovery, requirements, and go-to-market for both launches.

At Flash, I drove 44% sales growth for the Acquisition product and increased Orgchart module access by 117%. As the sole PM across three products, I used continuous discovery to identify conversion gaps and shape the value proposition with the business team.

I'm currently a Senior Product Manager at Itaú Unibanco, working on Secured Credit Card and a 0-to-1 credit card initiative across two squads. I built an AI-powered framework that shortened benchmark research from 10 days to 4, and cut the open incident backlog by 83% in under 40 days.

Experience

Work history, roles, and key accomplishments

Itaú Unibanco logoIU
Current

Senior Product Manager

Aug 2024 - Present (2 years 2 months)

Itaú Unibanco is the largest bank in Latin America with a stated ambition to become "the most customer-centric financial services company in the world." I work on Secured Credit Card — a credit product with 2M+ active users — within Daily Banking and Collateral lines.

• Compressed a 10-day benchmark research process to 4 days (-60%) and grew team productivity 150% by building an AI-powered framew

Flash logoFL

Product Manager

Nov 2022 - May 2024 (1 year 6 months)

Flash is a Brazilian HR tech, taking on the incumbents in Brazil's R$150B corporate benefits market. I worked on Flash People — its HR software business unit, launched in late 2022 — as the sole PM across three products: Acquisition/Growth, Orgchart, and People Analytics.

• Drove 44% sales growth for the Acquisition product by identifying conversion gaps through continuous user discovery and rest

Shopee logoSH

Product Manager

Jun 2021 - Oct 2022 (1 year 4 months)

Shopee is Southeast Asia's largest e-commerce platform, which entered Brazil in 2019 and has since grown it into one of its biggest markets outside Asia. I was the founding PM for its Credit vertical in Brazil — the group's first credit launch in Latin America, built with the regional team in Singapore.

• Built Shopee's first credit product in Latin America from zero, on a seller base scaling pa

VTEX logoVT

Tech Writer

Feb 2019 - May 2021 (2 years 3 months)

VTEX is a Brazilian enterprise digital commerce platform that powers the online and marketplace operations of large brands and retailers across 40+ countries.

Owned end-to-end technical and user documentation, supporting six cross-functional squads for a Help Center serving 60K+ monthly visitors.

• Authored 123 pull requests (113 merged, 92% merge rate) to VTEX's public API documentation reposi

Descomplica logoDE

Content Marketing Analyst

Aug 2018 - Dec 2018 (4 months)

Named by Fast Company one of Latin America's 10 most innovative companies in its sector, Descomplica is Brazil's largest online education platform — built around ENEM and vestibular prep, the national university-entrance exams taken by millions of students each year, and now offering accredited degrees.

Promoted to Analyst, owning demand-generation video and editorial content across Descomplica'

Descomplica logoDE

Content Marketing Assistant

Apr 2018 - Jul 2018 (3 months)

Promoted from Intern to Assistant, produced multi-format digital content across six product lines (Encceja, Concursos, OAB, Pós-Graduação, Universidades, and Vestibulares), balancing evergreen exam-prep material with fast-turnaround news content.

• Wrote and published a breaking-news explainer on the Bolivia earthquake for Descomplica's Facebook channel, reaching 959K views, 4.9K reactions, and

Education

Degrees, certifications, and relevant coursework

UM

UPF Barcelona School of Management

Management, Innovation and Leadership, International Business

2026 - 2026

ES

ESPM

Pós-graduação Lato Sensu - Especialização, Inteligência Artificial aplicada ao Marketing

2026 - 2026

LO

Lovable

Lovable Bootcamp

Jun 2026

MM

Museu de Arte de São Paulo Assis Chateaubriand - MASP

Curatorial Thinking: A Critical Introduction

Mar 2026

TE

Tera

Claude for Product Managers

May 2026

IE

INDEG-ISCTE Executive Education

Artificial Intelligence Executive Program, Inteligência Artificial

2025 - 2025

Five-day immersion focused on the fundamentals and applicability of AI, strategic automation, Prompt Engineering, and business applications, promoted by the LAIOB – Global Executive Education scholarship program.

EP

Escola PM3

Product Analytics

Jun 2024

TE

Tera

Data Analytics

Oct 2021

TE

Tera

Digital Product Leadership

Apr 2021

ST

Stoa

Women in Digital

Aug 2020

FJ

Federal University of Rio de Janeiro

Communications and Media Studies, Journalism

2013 - 2018

End of Course Work "Chimamanda Ngozi Adichie on Americanah: notes for a special report".

UL

Université Lumière Lyon 2

Public Relations

2016 - 2017

Academic Mobility.

RC

Rock Content

Produção de Conteúdo para a Web

Apr 2017 · Expired Apr 2018

RC

Rock Content

Certificação em Marketing de Conteúdo

Mar 2017 · Expired Mar 2018

EE

Educational Testing Service (ETS)

TOELF ITP

Dec 2015 · Expired Dec 2017

Tech stack

Software and tools used professionally

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