At INNVENTA, I led a creative team of nine and directed phygital experiential marketing proposals, including large-format events with LATAM coverage. I also directed projects with budgets up to COP 1.2 billion and won pitches for Colmédica and Parque Arauco events in two consecutive years.
At 7ALMAS, I conceptualized and developed experiential marketing proposals across OOH, BTL, and Trade, turning complex briefs into viable presentations for brands including Cencosud, Corona, Spotify, GM, Varta, and Gillette.
At CLARO MEDIA, I developed strategic commercial proposals and directed audiovisual pieces for Claro TV and social media. I also helped the commercial area reach sales exceeding US$5 million.
Across my earlier roles at BIG FISH, BULL MARKETING, YOUNG & RUBICAM / LABSTORE, SÍSTOLE, and JWT COLOMBIA, I created BTL, digital, shopper marketing, and 360 campaigns for brands including Adidas, Nestlé, Banco de Bogotá, Avianca, and Kimberly-Clark. I bring together creative strategy, brand experiences, and AI tools for writing and design.
