Looking for a job

Isabella Pantoja

@isabellapantoja

Message

I optimize TikTok advertising campaigns and turn performance insights into actionable marketing recommendations.

Portugal

Message

What I'm looking for

I'm looking to grow in data-driven marketing and paid media, creating audience-focused campaigns that connect creative execution with measurable business results.

At Genpact, I manage and optimize TikTok advertising campaigns for UKI clients, using performance data to improve campaign effectiveness and ROI.

I translate audience behavior and platform trends into strategic recommendations, while partnering with cross-functional stakeholders on campaign execution, reporting, and client success.

Previously at *Exceptfriday, I supported multi-channel social, email, and web campaigns, coordinated content development, and monitored engagement to identify growth opportunities.

Experience

Work history, roles, and key accomplishments

Current

Sales Specialist - TikTok Ads UKI

Current

Genpact

Aug 2025 - Present (1 year 1 month)

Manages and optimizes advertising campaigns for UKI clients, leveraging performance data to improve campaign effectiveness and ROI. Translate analytical insights into strategic recommendations aligned with audience behavior and platform trends, and collaborate with cross-functional stakeholders to support campaign execution and client success.

Advertising Campaign Management Performance Analysis ROI Optimization Data Driven Strategy Cross Functional Collaboration Stakeholder Management TikTokAds PPC Paid Social Growth Marketing

Digital Marketing Internship

*Exceptfriday

Jun 2024 - Aug 2024 (2 months)

Supported the execution of multi-channel marketing campaigns across social media, email, and web platforms. Coordinated content development with design and communications teams, ensuring timely campaign delivery and brand consistency, and monitored campaign performance to identify growth opportunities.

Multi channel Marketing Social Media Email Marketing Content Coordination Campaign Monitoring Brand Consistency Performance Analysis

Education

Degrees, certifications, and relevant coursework

Universidade Católica Portuguesa

Master of Arts, Communication

Grade: Summa Cum Laude

Master of Arts in Communication with a specialization in Media and Entertainment. Graduated Summa Cum Laude with a thesis on Generation Z engagement and retention on SVOD platforms.