Isabella Meyer

Lead strategic development and implementation of B2B and CRM programmes for clients including Collinson (Priority Pass) and Dis-Chem. Drive full-funnel ownership and customer lifecycle optimisation, segmentation and campaign frameworks.

Developed and executed an external communications strategy that strengthened brand positioning for CCi and its flagship product, TRACC. Drove consistent pipeline contribution through targeted PR initiatives, generating an average of two Marketing Qualified Leads per month.

Contributed to a Machine Learning brand separation project for ABSA by defining product roadmaps and user stories. Led testing, documentation and end-user training to enable smooth adoption, and led Agile project management intervention for development teams at Discovery.

Led Vodacom's social innovation digital portfolio (e-School, Mum & Baby, IoT and Innovation Labs), driving integrated product and marketing strategy. Built and executed multi-channel acquisition campaigns, scaling Mum & Baby to 1M+ subscribers.

Drove brand growth and client engagement at LIO Global through CRM optimisation, digital marketing and targeted media relations. Managed and converted high-net-worth client relationships, and redesigned training materials for Brightstar Life Skills Business.

Partnered with the Global Director of Digital Platforms to enhance digital marketing strategy, governance and programme delivery. Led competitor and market research to inform a new corporate website, and implemented the Workfront workflow system globally.

Led global digital marketing and event delivery for Accenture's Sustainability 24, managing a $750k programme across 17 locations, 62 speakers and 4,200+ online viewers. Achieved UK Twitter trending status and engaged 200+ senior executives through innovation workshops and roundtables.

Led the design of a group-wide CRM strategy for Olthaver & List (including Namibian Breweries), enabling structured capture of customer touchpoints. Implemented digital marketing and relationship management frameworks to improve customer visibility and engagement.

Founded and led the Cape Town Carnival Trust, delivering a R7.2m Naspers-funded initiative that became a flagship annual socio-economic event. Built the brand and secured multi-sector stakeholder buy-in, delivering two large-scale productions with 1,400 performers and 3,800 employment hours.

Developed and implemented CRM and 1-to-1 digital marketing strategies for clients including MTN, Gateway, Primedia Lifestyle, Pam Golding and Amdec. Led business and digital analysis for the rebranded South African Parliamentary website, and oversaw Oracle CRM implementation for MortgageSA.

Pioneered and launched Vodacom Office Anywhere, the precursor to Vodacom Business, in partnership with Microsoft, HP and Accenture. Led new product development and executed an integrated marketing and communications strategy across brand, PR, messaging and channel management.

Completed the Paid Media Course.

Bachelor of Arts (Hons) Degree in Communication from Northwest University in Potchefstroom, South Africa.

Completed the Ultimate Digital B2B Marketing Certificate Course.

Completed the Social Media Marketing Course.

Completed the ABM Digital Marketing Course.

Completed the CRO Course.

Completed the Strategic Marketing Management Certificate.

Completed the Practical Project Management Principles Certificate.

Completed the Workshop Facilitation Course.

Completed the Presentation Skills Course.

Completed the Startup Marketing & Growth Hacking Course.

Completed the Sales Specialist Certificate.

Completed the Targeted Selection Course.