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Isabela Pedroso VitelliIV
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Isabela Pedroso Vitelli

@isabelapedrosovitell

Digital Marketing Specialist at a U.S.-based law firm, creating content and managing paid campaigns.

Brazil
Message

At a U.S.-based law firm, I manage digital presence and content strategy to increase visibility and client acquisition. I plan content calendars, shape brand positioning, and create posts, copy, and scripts for different platforms.

At BetLaw & Cardia Advogados Associados, I contribute to BetLaw’s institutional content and review advertising materials for compliance in the fixed-odds betting sector. I also develop content on regulation and market trends and prepare recommendations for marketing and affiliate teams.

At Ferraz dos Passos Advocacia, I supported labor law demands, developed legal documents, and conducted research and strategic analysis.

My work brings marketing and legal expertise together, with a focus on clear, engaging communication aligned with regulatory requirements. I also create social media content and produce and edit video.

Experience

Work history, roles, and key accomplishments

UF
Current

Digital Marketing Specialist

U.S.-Based Law Firm

Jan 2026 - Present (9 months)

Manage digital presence and content strategy for a U.S.-based law firm, combining marketing, communication and brand positioning to increase visibility and client acquisition. Plan content calendars, create and publish posts, edit videos, manage paid campaigns, and collaborate with attorneys.

BA
Current

Lawyer | Advertising Compliance & Marketing Analyst

BetLaw & Cardia Advogados Associados

Jun 2025 - Present (1 year 4 months)

Strategic role at the intersection of regulation, advertising, marketing and digital communication, focusing on the fixed-odds betting sector. Contributed to institutional content, compliance analysis of marketing materials, and training for marketing teams.

FA

Lawyer

Ferraz dos Passos Advocacia

Jan 2023 - Jun 2025 (2 years 5 months)

Supported labor law demands, developed legal documents, conducted research and strategic analysis, with a focus on clear and effective communication.

Education

Degrees, certifications, and relevant coursework

ET

EBAC – British School of Creative Arts and Technology

Course, Marketing, Communications and Strategy

2026 -

Course in Marketing, Communications and Strategy, in progress with expected completion in August 2028.

UP

University of São Paulo

MBA, Compliance & ESG

2026 -

MBA in Compliance & ESG, in progress with expected completion in May 2028.

ES

ESA/OAB

Postgraduate Degree, Labor Law

2022 - 2025

Postgraduate degree in Labor Law.

IB

IDP – Brasília

Bachelor of Law, Law

2017 - 2022

Bachelor of Law degree.

Tech stack

Software and tools used professionally

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