Lucas Verzani

I am a professional with a strong legal background and a specialization in digital marketing. My focus lies in creating strategic and persuasive content for digital campaigns, where I leverage my skills in copywriting, SEO strategies, and digital project management. I thrive on combining critical legal analysis with narrative creativity to develop high-impact materials that drive conversions.

In my recent role as a Copywriter at Simplifica Online, I developed digital marketing strategies for both infoproducts and physical products. My efforts in creating persuasive content for launch campaigns and ongoing sales led to a notable 12% increase in email open rates. I also optimized sales funnels and managed list segmentation for over 10,000 leads, showcasing my ability to blend creativity with analytical thinking.

Prior to this, I gained valuable experience as an Administrative Assistant at The New Market, where I led a transcription and subtitling team, ensuring quality standards and efficient workflows. My legal experience as an Assistant at Machado and Cremoneze allowed me to prepare complex legal documents and conduct in-depth research, further enhancing my analytical skills. I am passionate about using my diverse skill set to create impactful content that resonates with audiences.