Iryna Gav
@irynagav
I improve SaaS and AI onboarding, adoption, and conversion through customer research, analytics, and product delivery.
CanadaWhat I'm looking for
I've led onboarding, adoption, and product improvements for SaaS, AI, and EdTech products, including Timeleft, Classtime, Area9, and early-stage companies through 5Talks. At Timeleft, I helped transition a dating app into a real-world social-connection product that became the company’s core experience.
At 5Talks, I redesign customer journeys and AI workflows using interviews, community research, funnel analysis, and experimentation. My work reduced early-stage drop-off by 25%, increased paid conversion by 15%, improved onboarding conversion by 20%+, and increased AI-generated content reuse by 30%.
I'm focused on helping teams understand customer needs, shorten time-to-value, and turn insights into practical product and process improvements across onboarding, activation, retention, and customer workflows.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
5Talks
Oct 2023 - Present (2 years 11 months)
Led product engagements for early-stage SaaS, AI, and consumer startups, focusing on onboarding, customer workflows, adoption, and delivery. Redesigned onboarding to reduce friction and improve conversion.
Education
Degrees, certifications, and relevant coursework
V. N. Karazin University
Bachelor of Science, Economic Cybernetics
Earned a Bachelor of Science in Economic Cybernetics, an interdisciplinary program combining systems thinking, quantitative modeling, and economics applied to complex systems.
Availability
Location
CanadaAuthorized to work in
Job categories
Skills
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