Open to opportunities

Kassandra Khouri

@kassandrakhouri

Message

I grow subscription products through experiments that improve conversion, engagement, and retention.

Canada

Message

What I'm looking for

I'm looking to grow consumer products by owning strategy, experimentation, and end-to-end experiences that improve activation, engagement, conversion, and retention.

At BetterSleep, I owned content discovery and engagement for a subscription audio wellness and sleep-tracking app, leading 30+ experiments that generated $1.2M+ in incremental revenue. I partnered with Engineering and Design to launch content sampling, increasing free-to-paid conversion by 5%, and shaped ML-driven search and personalization frameworks that increased search usage by 8%.

Across six years growing consumer products, I've led 50+ experiments generating $2.5M+ in incremental revenue, improved onboarding and monetization flows, and coordinated launches across Product, Content, Marketing, Design, and Engineering. I bring structure to ambiguous environments through clear roadmaps, user research, behavioral data, and practical prioritization systems.

Experience

Work history, roles, and key accomplishments

Product Manager, Content Discovery

BetterSleep

Mar 2024 - Aug 2025 (1 year 5 months)

Owned the roadmap for content discovery and engagement, launching 30+ experiments that generated $1.2M+ in incremental revenue. Increased search usage by 8% and free-to-paid conversion by 5% through data-driven initiatives.