Irina Titova

Independent marketing and go-to-market advisor for founder-led consumer, DTC and digital businesses. Focus areas: positioning and proposition, market entry and go-to-market strategy, channel mix and marketing team setup. Member of MarketerHire's vetted consultant network. Available for advisory projects and fractional marketing leadership.

Growth, positioning and GTM for a pre-seed US DTC wellness brand.
• Diagnosed why CAC was breaking unit economics: performance data pointed to audience–message–offer fit, not acquisition execution alone.
• Tested two positioning angles across three price points with a dedicated landing page per combination.
• CAC ~$230 → ~$150, conversion nearly doubled, CTR +~40% after repositioning.
• Owned ICP

DTC consumer brand across the US, UK, EU, Canada and Australia.
• Owned a ~$15M annual marketing budget and direct revenue responsibility, leading a ~20-person in-house, agency and freelance team
• Led international expansion into Germany and Italy and built the brand book and proposition framework used across markets
• Built a weekly testing system (3–5 hypotheses a week, per-market metrics, cut/

FoodTech, UK market entry. First marketing hire, building the function from zero.
• Researched London's delivery and fast-food market, indirect competitors, average check and consumer habits, and positioned Mealty against the multi-day bundle norm: single-order, low entry price, large portion.
• Validated ICP and delivery model, formed the UK go-to-market strategy and hired and led the founding te

Digital healthcare and telemedicine platform, ~1M active users.
• Diagnosed that many users arrived through bundled access rather than direct purchase, making activation and first value a bigger constraint than acquisition
• Rebuilt onboarding around the fastest path to first value and replaced broadcast email with behaviour-based CRM
• Led Customer Data Platform implementation, unifying data flow

myTarget / VK Ads, B2B advertising technology.
• Ran customer interviews and pain-point validation and helped shape separate SMB and Enterprise value propositions, website strategy and user journeys for the platform relaunch
• New-client revenue +34% YoY; customer base +73% YoY
• Built acquisition channels (paid, SEO, CRO) into a predictable pipeline
• Led Salesforce marketing-automation implement

International digital agency, B2B.
• Built the agency's own acquisition, retention and engagement strategy across paid, SEO, social, email and loyalty
• +35% YoY deals from marketing channels
• +20 positions in industry ratings
• Owned PR, events, blog and social content, and sales-enablement materials for the agency's B2B presence
• Implemented end-to-end marketing analytics

Top digital agency group, B2B.
• Owned the agency's own lead-generation programme across SEO, content, PR and digital
• ~90% growth in organic visibility; website traffic +70% in year one and +108% in year two after a full website revamp
• Top 10 SEO agencies
• Led a large-scale corporate website content redevelopment (10× content)
• PR Manager → Senior Marketing Specialist

Worked as Senior PR Manager at Saatchi & Saatchi.