Irene Ortiz

Lead end-to-end operations across Supply Chain, Product Development, Wholesale Sales and IT with a team of 35, owning the two main drivers of company cash flow: purchasing and sales. Manage USD 36M+ in annual purchases, head Wholesale Sales (96% of revenue) delivering +40% year-over-year growth, and lead digital transformation including AI adoption.

Built the Supply Chain function from scratch, integrating Procurement, S&OP, Product Development & Design, Quality, Foreign Trade, Logistics and Customer Service. Owned procurement end-to-end including international suppliers in China and Pakistan, led sourcing trips, and implemented S&OP as a core business process.

Led full commercial strategy across Sales, E-commerce, Marketing and Commercial Planning, managing a team of 22. Delivered record results with +30% growth in units sold, spearheaded VTEX e-commerce implementation achieving +100% growth in digital sales, and designed a consumer-centric omnichannel strategy.

Led BI & Market Research for Argentina and Uruguay, integrating market audits, salesforce performance, and forecasting models into actionable executive insights. Designed and implemented Power BI dashboards that established a data-driven culture across commercial and marketing teams.

Led BI & Commercial Excellence initiatives, connecting internal and external data sources to improve strategic decision-making. Implemented CRM for medical and POS sales teams and led S&OP integrating demand, supply, financial targets, and product lifecycle management.

Implemented S&OP from scratch, transforming a siloed forecast model into a cross-functional, business-aligned planning process. Unified Sales, Marketing, Finance, and Supply Chain into a single consensus forecast, reducing stock-outs and optimizing inventory.

Led the full innovation pipeline from opportunity identification and market analysis to product launch and portfolio management. Coordinated cross-functional teams (Marketing, Supply, Regulatory, Finance) to deliver successful and timely product introductions.

Progressive career from Quality & Packaging Trainee to Projects Manager across highly regulated environments (Supply, Quality, Engineering, Regulatory). Led strategic improvement projects, cross-regional coordination (Argentina & Colombia), and quality systems strengthening across South Cone operations.

Pursued a Master in Industrial Engineering Management with thesis in progress.

Executive immersion in service excellence, customer-centric leadership, and organizational culture based on Disney methodology.

Completed coursework in business analytics, focusing on data-driven decision making.

Studied data analytics and business intelligence.

Studied professional English and progressed toward IELTS certification.

Grade: Honorific Mention

Completed studies in industrial engineering with honorific mention.