Carla Daniela Farley

Responsible for the continuity of the Logistic Transformation, seeking efficiencies in supply and logistics processes. Implementation and roll out of IBP/WMS/TMS, KPI automation, and process improvements to enhance customer service.

Responsible for seeking efficiencies through innovation and synergies across LATAM countries on technical categories, defining regional purchasing strategy. Led sustainability packaging projects and KPI monitoring.

Led purchasing automation and implementation of automated services, defined purchasing strategies for Argentina, Chile, and Peru, and supported sustainable purchasing programs. Developed and monitored KPIs and team development.

Part of the steering committee for Supply Chain and Logistics Transformation, identifying opportunities and establishing transport synergies. Supported logistics, warehouse, and transport projects, and developed new KPIs.

Responsible for ensuring supply for company requirements regarding transportation and logistics contracts, including local and international, warehousing, and forwarding agents. Managed CSR for categories.

Managed import logistics and fulfillment under FCPA policies, developed and followed the annual import plan, and monitored regulations and on-time delivery. Developed and managed KPIs and team professionals.

Managed inventory, developed new products (local and import), negotiated commercial agreements, and managed publications and special events. Developed private brand and packaging, and analyzed category sales.

Planned and purchased raw material ingredients, created negotiations and contracts, and provided raw materials to five LATAM production plants. Developed action plans and followed up on purchase orders.

Developed new products for import replacement, managed vendors and negotiated commercial agreements, and managed stock and sales analysis. Provided technical assistance to stores and created purchase orders.

Advised on legal requirements for import merchandise, created and followed up on non-automatic licenses, and managed registries for various products. Monitored logistics operations and label/packaging control.

Provided customer care, booking and follow-up, and solved logistical issues. Managed handover of empty and full containers at port and conflict management with port terminals.

Prepared budgets, monitored customer import purchase operations, and contacted customers and customs brokers. Presented legal requirements to national authorities and controlled documentation for shipments.

Provided director assistance, managed agenda, presented import documentation before authorities, and supported sales. Managed database and served as sales executive.

Performed secretarial duties in a bilingual environment.

Completed a marketing internship.

Completed the Essentials of Management program, developed under Harvard Business University tools, focusing on leadership and team performance.

Bachelor's degree in International Relations from Universidad Católica Argentina, completed in 2009.