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Irakli KatsitadzeIK
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Irakli Katsitadze

@iraklikatsitadze

Results-driven Senior Marketing Specialist skilled in digital strategy, performance campaigns, and brand growth.

Georgia
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What I'm looking for

I seek a remote role within an innovative company that embraces modern technology and AI-driven marketing strategies. I am eager to contribute to product marketing, multi-channel growth campaigns, and brand scaling alongside team members who value creativity and strategic problem-solving.

I am a strategic Senior Marketing Specialist and Music Artist Manager with a proven track record in brand development, digital strategy execution, and international music sync licensing.

Throughout my career, I have driven marketing across diverse sectors — serving as a Junior Marketing Specialist at Winery Khareba and Brand Manager at The Best Choice, where I expanded product reach across major e-commerce platforms. As a music manager and founder of Unison Star Academy, I successfully managed artist catalogs and placed composer Giorgi Chikovani’s music into the prestigious Amadea Music Production catalog for international sync licensing, alongside leading artist verification, streaming distribution, and digital strategy.

Core Competencies & Expertise:

  • Sync Licensing & Catalog Management: Pitching, metadata tagging, and securing placements in international production music catalogs (Amadea Music Production, DISCO).

  • Brand Strategy & E-Commerce Marketing: End-to-end product placement, marketplace expansion, brand strategy, and multi-channel performance campaigns (Meta Ads).

  • AI & Workflow Automation: Leveraging modern AI tools and workflow platforms (ChatGPT, Claude, Gemini, Make.com, Airtable, Softr, Voiceflow, ManyChat, Gamma, Canva) to streamline content creation, client acquisition, and operational workflows.

  • B2B Outreach & Artist Management: B2B client acquisition, high-converting outreach scripts, and full-scale music management.

I thrive at the intersection of strategic marketing, modern tech/AI tools, and creative project execution, and I am ready to bring my expertise to dynamic international teams.

Experience

Work history, roles, and key accomplishments

Unison Star Academy logoUA
Current

Founder

Unison Star Academy

May 2025 - Jun 2025 (1 month)

Directed end-to-end brand positioning and social growth, boosting Instagram reach by 70% in 6 months while optimizing Meta Ads budgets for maximum lead generation. Secured a strategic Insound Studio partnership driving 20+ student enrollments, and placed composer George Chikovani into Amadea Music Production's catalog

The Best Choice logoTC

Senior Marketing Manager

The Best Choice

May 2024 - Jun 2025 (1 year 1 month)

Led marketing strategies aligned with business goals, managing teams and multi-channel campaigns. Created sales enablement materials like pitch decks and digital catalogs, and drove $4k+ in deals, including a 200-unit B2B travel order, while reporting metrics to senior management.

Winery Khareba logoWK

Junior Marketing Specialist

Winery Khareba

Dec 2024 - Apr 2025 (4 months)

Coordinated brand campaigns across digital & traditional channels, boosting engagement by 20% in 3 months. Co-organized importer visits and winery tours, collaborating on custom private-label branding. Drafted content plans, briefs, and social media schedules while presenting analytics directly to leadership.

upwork logoUP

Product Marketing Specialist

Mar 2021 - Nov 2024 (3 years 8 months)

Driven customer acquisition and market expansion by developing research-backed go-to-market strategies and product positioning that secured 50+ active clients in 3 months. Managed Google and Meta Ads campaigns to acquire 130+ clients and grow niche market share by 32%, while using Mixpanel and Hotjar analytics to optimize landing pages and boost conversion rates by 28%.

Education

Degrees, certifications, and relevant coursework

TG

The University Of Georgia

Bachelor of Business Administration, Marketing&Sales

SA

Smart Academy

Certificate of Completion, Product Marketing

2024 - 2024

Grade: A

Activities and societies: Completed a Product Marketing course at Smart Academy, developing an end-to-end product launch strategy and improvement documentation. Successfully mapped the entire product journey—from initial idea generation to real-world product launch

Completed a 30-hour Product Marketing course with a grade of A from October 8, 2024 to December 3, 2024.

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