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Giorgi Bichiashvili

@giorgibichiashvili

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Marketing & AI specialist driving measurable brand growth through campaign leadership and automation.

Georgia

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What I'm looking for

I’m looking for a role where I can lead high-impact marketing campaigns for consumer brands while using AI automation to speed up content and improve ROI. I want measurable growth, ownership of strategy, and room to scale smarter workflows.

I’m a Marketing Specialist with 2 years of experience managing national FMCG brands at Royal Swinkels / Global Beer Georgia, including Georgia’s #1 beer by sales volume. I co-led brand strategy and execution for Kazbegi and Kayaki, led full-scale campaigns and a Khinkhali integration, and delivered a 22% brand power increase for Kayaki after three years of decline.

I also apply AI tools and automation to accelerate content production, streamline operations, and extend workflow impact. I designed and deployed a logic-based AI workflow (Google AI Studio and N8N) to automate extraction and sorting of data from contracts and invoices—saving the accounting team an average of 2 full working days per month. Alongside my role, I’m building an AI-augmented knowledge system in Obsidian with Claude Code to support ongoing decision-making.

Experience

Work history, roles, and key accomplishments

Marketing & AI Specialist

Royal Swinkels / Ltd Global Beer Georgia

Mar 2024 - Dec 2025 (1 year 9 months)

Co-led marketing for Kazbegi and Kayaki, executing major cultural campaigns including “ჩვენ რომ ვიცით” and integrating Khinkhali to reinforce brand relevance. Drove a 14-month Kayaki campaign that delivered a 22% brand power increase after a three-year decline, and automated contract/invoice data workflows saving the accounting team an average of 2 working days per month.

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