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Inês SantosIS
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Inês Santos

@inssantos1

I negotiate, launch, optimise, and grow performance marketing partnerships across European markets.

Portugal
Message

I've managed partnerships from commercial negotiation through launch, optimisation, and growth across European markets. At Apolonia Group and ViceRoi Network, I closed CPA and revenue-share deals with international partners and optimised conversion funnels by market.

At Irregular Digital, I run 20+ websites across five European markets, covering planning, launches, commercial placements, conversion optimisation, agency management, and automated reporting with GA4, Search Console, Ahrefs, and Claude Code. Previously at Hang My Ads, I managed hundreds of live CPI, CPA, CPR, and CPC campaigns for international ad networks and app developers, resolving tracking and fraud issues while owning budgets, KPIs, and delivery deadlines.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Catholic University of Portugal logoCP

Catholic University of Portugal

Bachelor of Arts, Organizational Communication

2015 - 2018

Bachelor's degree in Organizational Communication from the Catholic University of Portugal, completed in 2018.

Tech stack

Software and tools used professionally

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