Inna Uretsky
@innauretsky
Director-level social media and influencer marketing leader driving measurable growth.
United StatesWhat I'm looking for
I am a director-level social media and influencer marketing leader with over a decade of experience building high-performing campaigns that elevate brand visibility, drive engagement, and increase sales. I specialize in full-funnel programs across Instagram, TikTok, YouTube, Pinterest, and Meta Ads, and have scaled influencer programs to deliver double-digit improvements in CTR and engagement.
I lead and mentor cross-functional teams, collaborate with PR, merchandising, and creative to align on launches and product storytelling, and manage influencer sourcing, negotiations, and long-term partnerships. My strategic approach has driven outcomes including a 400% year-over-year sales increase and more than 100% growth in website traffic through targeted influencer campaigns.
Experience
Work history, roles, and key accomplishments
BNLeads social media and influencer strategy across two jewelry brands, owning full-funnel programs that scaled influencer reach and drove double-digit improvements in CTR and engagement.
JADirector of Social Media & Influencer Marketing
James Allen
Jul 2024 - Apr 2025 (9 months)
Led cross-channel content and influencer campaigns that drove 400% sales growth year-over-year and doubled website traffic through strategic influencer partnerships and viral content.
JADirector of Influencer Marketing
James Allen
Sep 2020 - Jul 2024 (3 years 10 months)
Built and scaled influencer programs and TikTok strategy, improving content quality and engagement while managing sourcing, negotiations, and long-term influencer relationships.
JAInfluencer Marketing Manager
James Allen
Apr 2017 - Sep 2020 (3 years 5 months)
Managed influencer campaigns and relationships to drive traffic, engagement, and sales while analyzing performance to optimize campaign ROI.
Ecommerce and Marketing Manager
Sabon
Aug 2014 - Jul 2016 (1 year 11 months)
Managed e-commerce and marketing operations, coordinating merchandising and digital campaigns to support sales and brand growth.
Education
Degrees, certifications, and relevant coursework
BCBrooklyn College
Bachelor of Business Administration, Marketing & Business, Management and Finance
Completed a BBA with concentrations in Marketing and Business, Management and Finance at Brooklyn College, graduating in June 2009.
UWUniversity of New South Wales
Participated in a study abroad program at the University of New South Wales in Sydney, Australia.
Availability
Location
United StatesAuthorized to work in
Portfolio
innauretsky.my.canva.siteJob categories
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