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Inna MaksymivIM
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Inna Maksymiv

@innamaksymiv

Digital Marketing Specialist at Atlantic Fabrics who grew Facebook and Instagram audiences fivefold and helped increase sales by 30%.

Canada
Message

At Atlantic Fabrics, I run marketing for a five-location retail brand, shaping the strategy and creating content across social, email, video, and in-store promotions. I partner with store managers to tailor campaigns to each location’s sales goals.

Organic Instagram and Facebook content grew the combined audience from under 4,000 to over 20,000 followers. The campaigns also contributed to a 30% increase in sales, and I report performance weekly in Excel to guide what we do next.

At Kvadrat Sushi & Pizza | Krasa Marketing Agency, I moved from coordinator to manager and took on content strategy, a small production team, and direct client accountability. I built social strategies for hospitality brands and personal brands, growing combined audiences by more than 25,000 followers.

As a self-employed career consultant, I built my personal brand on Instagram and Facebook, which brings in clients for a practice that has delivered 900+ career documents. Earlier, as a journalist and news editor at Vgolos, I wrote and edited print, online, and broadcast stories on daily deadlines.

Experience

Work history, roles, and key accomplishments

SE
Current

Career Consultant & Personal Brand

Self-Employed

Mar 2023 - Present (3 years 7 months)

Built a personal brand on Instagram and Facebook from scratch, turning it into the main source of clients for a practice that has delivered 900+ career documents. Created all content, from positioning and messaging to posts, Reels, and client communication.

AF
Current

Digital Marketing Specialist

Atlantic Fabrics

Oct 2022 - Present (4 years)

Lead all marketing as the sole marketing function for a five-location retail brand, including strategy, content calendar, copy, design, video, email, and in-store promotions. Grew combined Facebook and Instagram audiences from under 4,000 to over 20,000 followers and contributed to a 30% increase in sales.

KP

Digital Marketing & Social Media Manager

Kvadrat Sushi & Pizza

Jan 2016 - Dec 2022 (6 years 11 months)

Promoted from coordinator to manager over six years, taking on content strategy, a small production team, and direct client accountability. Built and ran multi-channel social media strategies for food-service and hospitality brands, growing combined audiences by more than 25,000 followers.

VG

Journalist & News Editor

Vgolos

Jan 2016 - Dec 2017 (1 year 11 months)

Wrote and edited stories for print, online, and broadcast on daily deadlines, fact-checking every piece and tracking local trends to shape editorial priorities.

Education

Degrees, certifications, and relevant coursework

Ivan Franko National University of Lviv logoIL

Ivan Franko National University of Lviv

Bachelor of Journalism, Journalism

2015 - 2020

Bachelor of Journalism degree from Ivan Franko National University of Lviv, completed in 2020.

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