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@inigodepaula
Experienced content director and creative mentor specializing in multi-channel storytelling.
Creative generalist with a focus on content and copy. Brings over ten years of management experience. Adept at crafting a broad range of content, including web, video, social media, UI, and CRM. Actively mentors creatives and builds strong cross-functional collaboration. Loves punk, jazz, and fuzz pedals.
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Work history, roles, and key accomplishments
Frost Design and Consulting, Inc.
Jun 2019 - Jun 2025 (6 years)
Oversaw content development for UI, web, CRM, and social across internal and client projects; established content services as a revenue stream and contributed to pitches that secured two of Frost's largest accounts, earning promotion to partner in Feb 2024.
I AM Cardboard
Mar 2015 - Mar 2018 (3 years)
Refined VR hardware brand messaging and produced digital and event materials; managed successful Kickstarter campaigns and developed trade show assets that expanded the brand's international presence.
Frost Design and Consulting, Inc.
Feb 2012 - Jun 2016 (4 years 4 months)
Co-led design and development teams on major web projects, produced copy and pitch materials that helped secure industry-leading accounts, and supported Frost's growth from start-up to a major web/UI firm.
Solar Entertainment Corp.
Mar 2010 - Jan 2012 (1 year 10 months)
Launched the Solar Sports, Basketball TV, and SOLARtv websites, created original content and social activations, and pioneered Solar's first dedicated digital department to align web coverage with major live events.
Agents International Inc.
Sep 2008 - Mar 2010 (1 year 6 months)
Authored press materials and supported media relations to maintain corporate communications and public visibility for client accounts.
Shang Properties, Inc.
Sep 2007 - May 2008 (8 months)
Coordinated marketing campaigns and events to support property promotions and lead generation initiatives.
Rustan Commercial Corporation
Feb 2005 - Mar 2007 (2 years 1 month)
Managed PR initiatives and press communications to support brand reputation and corporate announcements across retail accounts.
Degrees, certifications, and relevant coursework
Bachelor of Science in Multimedia Arts, Multimedia Arts
1998 - 2005
Completed a Bachelor of Science in Multimedia Arts at De La Salle–College of Saint Benilde from 1998 to 2005.
Software and tools used professionally
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