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Ingrid López Portillo López

@ingridlpezportillolp

Digital Marketing & Content Coordinator at Giandora Alta Pastelería, where I grew TikTok followers by 391% through platform-specific content.

Mexico

Message

At Giandora Alta Pastelería, I planned and executed content strategies across Instagram, TikTok, and Facebook. From March 2025 to June 2026, the accounts grew by 38% on Instagram, 20% on Facebook, and 391% on TikTok.

I monitored performance with Meta Business Suite and TikTok Studio, then prepared reports and recommendations to improve content. A TikTok video concept I developed reached more than 285K views.

For the Dilo con Amor branding project, I developed a visual identity and social media templates. I have a Bachelor of Industrial Design and am expanding my knowledge of brand management and luxury through professional development.

Experience

Work history, roles, and key accomplishments

Current

Administrative Coordinator

Current

Señalización de México

Jan 2022 - Present (4 years 9 months)

Coordinate administrative processes, documentation, and internal workflows across business operations. Developed organizational improvements that contributed to a 15% increase in productivity.

Administrative Coordination Documentation Workflow Management Process Improvement

Social Media & Content Strategist

Giandora Alta Pastelería

Mar 2025 - Jul 2026 (1 year 4 months)

Planned and executed multi-platform content strategies across Instagram, TikTok, and Facebook, including short-form video, promotional campaigns, and seasonal content. Contributed to significant audience growth and high reach through organic and trend-driven content.

Social Media Strategy Content Strategy Instagram TikTok Facebook Meta Business Suite TikTok Studio Short form Video Performance Analysis Content Optimization

Freelance Branding

Dilo con Amor

Jan 2025 - Dec 2025 (11 months)

Developed the visual identity for a service-based brand, including logo, typography, and overall creative direction. Designed branded social media templates to maintain consistency across digital communications.

Branding Visual Identity Logo Design Typography Creative Direction Social Media Templates