archit ayan

“The future of content is not just about being searchable — it is about being discoverable wherever people search, ask and decide.”

I build AI Content Strategy and search-focused content systems at the intersection of SEO, GEO, AEO and AI Search. Over 3+ years, I have worked across content execution, client strategy, content operations and editorial leadership within an AI B2B content agency serving B2B, B2C, D2C and B2G environments.

My work spans Content Strategy, Content Marketing, Content Writing, Generative Engine Optimization, Answer Engine Optimization, LLM SEO, Prompt Engineering, Editorial Governance, Editorial QA, E-E-A-T, Content Operations, SEO, ICP Research, SERP Analysis, Content Audits, AI-assisted workflows and CMS operations.

A few outcomes I am particularly proud of:
- Directed GEO, AEO and AI Content Strategy across 15+ accounts across fintech, AI, edtech, healthtech, pharma/CRO-CDMO and industrial manufacturing.
- Reduced content escalation resolution from ~2 weeks to ~3 days, resolving 40+ account escalations through a structured playbook.
- Built AI content training, prompt systems and editorial resources supporting 240+ writers and 15+ senior writers.
- Supported account growth through retention and upsell, including content programs expanding from 25 blogs/$1,000 per month to 50 blogs/$2,000 per month.

I am particularly interested in how AI search, content systems and editorial intelligence are reshaping the way brands build visibility and authority.

Always open to conversations around AI-native content strategy, GEO/AEO, editorial systems, content operations and the evolving search landscape.