IC
Open to opportunities

Imogen Crossland

@imogencrossland

Ambitious digital marketing executive with a keen analytical mindset.

United Kingdom

What I'm looking for

I am seeking a dynamic role that fosters creativity and analytical thinking, with opportunities for growth and collaboration.

I am an ambitious and motivated digital marketing executive with a proven track record of delivering lucrative results under pressure. My experience spans managing content for global marketing campaigns, including the successful RiskMap 2024 project, where I increased pageviews by 104% and reduced bounce rates by 28% year-on-year. I thrive in dynamic environments and excel at balancing competing priorities.

Throughout my career, I have honed my skills in web management, SEO, and data analysis. I led a significant content migration project during a Sitecore upgrade, ensuring seamless transitions across multiple languages. My technical proficiency includes tools like Google Analytics 4, SEMRush, and Adobe Creative Suite, allowing me to create engaging multimedia assets and insightful dashboards for marketing teams.

As a self-starter, I also ventured into entrepreneurship, establishing my own business as a commissioning artist. This experience has further developed my marketing acumen and creative problem-solving abilities, enabling me to optimize my online presence and drive sales conversions effectively.

Experience

Work history, roles, and key accomplishments

CR
Current

Digital Marketing Executive

Control Risks

Apr 2023 - Present (2 years 2 months)

Managed day-to-day site maintenance and content management for a renowned risk advisory firm both globally and across six non-English language subdomains. Independently produced page builds and managed content for RiskMap 2024, Control Risks’ flagship marketing campaign, including utilising Sitecore’s built-in language functionality to streamline a build of over 65 pages across 5 languages, result

IM
Current

Small Business Owner

Imogencrossland.com

Mar 2020 - Present (5 years 3 months)

Identified the opportunity that the Covid-19 pandemic afforded and set up an independent business as a commissioning artist. Produce multimedia assets using Adobe Creative Suite and Cinema 4D across video, animation and photography to promote artwork, optimising these to meet formatting trends across Instagram, TikTok, Pinterest, and Etsy. Indexed my self-built website on Google. Regularly utilise

CR

Digital Marketing Assistant

Control Risks

May 2022 - Apr 2023 (11 months)

Built high quality page templates adhering to accessibility and brand guidelines. Played an integral part in UAT to push through sitewide improvements and identify bugs, collaborating with the development team to build new components and test them in a staging environment before pushing live to production, including OneTrust cookie management system. Regularly gathered data from GA4 for marketing

BC

Associate Intern

British-Costa Rican Chamber of Commerce

Aug 2017 - Jul 2018 (11 months)

Increased online engagement by facilitating the Chamber’s first Facebook livestream during the 2018 General Election, with responsibility for managing social media accounts and engaging with the public. Devised a new visual identity for the Chamber to use across social media platforms, and updated the WordPress website. Solely managed the bid to join the British Chambers of Commerce (BCC)’s Intern

CH

Corporate Affairs Officer

Canning House

Dec 2019 - Mar 2022 (2 years 3 months)

Pitched original ideas and project managed all corporate events for the 2020/21 season. Supported the delivery of lectures with the Presidents of Panama, Costa Rica and Ecuador during COP26 in Glasgow. Wrote copy, invited high-level speakers and analysed event data for all webinars. Produced all marketing assets relating to corporate affairs, including social media banners and a redesigned sponsor

Education

Degrees, certifications, and relevant coursework

University of Leeds logoUL

University of Leeds

BA (Joint Hons.) First-Class Honours, Linguistics & Spanish

Grade: First-Class Honours

Achieved a First-Class Honours degree in Linguistics & Spanish. Studied a comprehensive curriculum covering linguistic theories, language structures, and Spanish language and culture.

FF

Farmor’s School Sixth Form

A-Levels, Multiple Subjects

Grade: A*, A*, B, B

Completed A-Levels in English Language and Literature (A*), Fine Art (A*), and Spanish (B). Also achieved an AS-Level in Maths (B).

KS

Kingshill School

GCSEs, Multiple Subjects

Grade: 10 A*s

Achieved A* grades in 10 GCSE subjects, including English, Maths, and Science. Gained a strong foundation across a broad range of academic disciplines.

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