Imogen Crossland
@imogencrossland
Ambitious digital marketing executive with a keen analytical mindset.
What I'm looking for
I am an ambitious and motivated digital marketing executive with a proven track record of delivering lucrative results under pressure. My experience spans managing content for global marketing campaigns, including the successful RiskMap 2024 project, where I increased pageviews by 104% and reduced bounce rates by 28% year-on-year. I thrive in dynamic environments and excel at balancing competing priorities.
Throughout my career, I have honed my skills in web management, SEO, and data analysis. I led a significant content migration project during a Sitecore upgrade, ensuring seamless transitions across multiple languages. My technical proficiency includes tools like Google Analytics 4, SEMRush, and Adobe Creative Suite, allowing me to create engaging multimedia assets and insightful dashboards for marketing teams.
As a self-starter, I also ventured into entrepreneurship, establishing my own business as a commissioning artist. This experience has further developed my marketing acumen and creative problem-solving abilities, enabling me to optimize my online presence and drive sales conversions effectively.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Control Risks
Apr 2023 - Present (2 years 2 months)
Managed day-to-day site maintenance and content management for a renowned risk advisory firm both globally and across six non-English language subdomains. Independently produced page builds and managed content for RiskMap 2024, Control Risks’ flagship marketing campaign, including utilising Sitecore’s built-in language functionality to streamline a build of over 65 pages across 5 languages, result
Small Business Owner
Imogencrossland.com
Mar 2020 - Present (5 years 3 months)
Identified the opportunity that the Covid-19 pandemic afforded and set up an independent business as a commissioning artist. Produce multimedia assets using Adobe Creative Suite and Cinema 4D across video, animation and photography to promote artwork, optimising these to meet formatting trends across Instagram, TikTok, Pinterest, and Etsy. Indexed my self-built website on Google. Regularly utilise
Digital Marketing Assistant
Control Risks
May 2022 - Apr 2023 (11 months)
Built high quality page templates adhering to accessibility and brand guidelines. Played an integral part in UAT to push through sitewide improvements and identify bugs, collaborating with the development team to build new components and test them in a staging environment before pushing live to production, including OneTrust cookie management system. Regularly gathered data from GA4 for marketing
Associate Intern
British-Costa Rican Chamber of Commerce
Aug 2017 - Jul 2018 (11 months)
Increased online engagement by facilitating the Chamber’s first Facebook livestream during the 2018 General Election, with responsibility for managing social media accounts and engaging with the public. Devised a new visual identity for the Chamber to use across social media platforms, and updated the WordPress website. Solely managed the bid to join the British Chambers of Commerce (BCC)’s Intern
Corporate Affairs Officer
Canning House
Dec 2019 - Mar 2022 (2 years 3 months)
Pitched original ideas and project managed all corporate events for the 2020/21 season. Supported the delivery of lectures with the Presidents of Panama, Costa Rica and Ecuador during COP26 in Glasgow. Wrote copy, invited high-level speakers and analysed event data for all webinars. Produced all marketing assets relating to corporate affairs, including social media banners and a redesigned sponsor
Education
Degrees, certifications, and relevant coursework
University of Leeds
BA (Joint Hons.) First-Class Honours, Linguistics & Spanish
Grade: First-Class Honours
Achieved a First-Class Honours degree in Linguistics & Spanish. Studied a comprehensive curriculum covering linguistic theories, language structures, and Spanish language and culture.
Farmor’s School Sixth Form
A-Levels, Multiple Subjects
Grade: A*, A*, B, B
Completed A-Levels in English Language and Literature (A*), Fine Art (A*), and Spanish (B). Also achieved an AS-Level in Maths (B).
Kingshill School
GCSEs, Multiple Subjects
Grade: 10 A*s
Achieved A* grades in 10 GCSE subjects, including English, Maths, and Science. Gained a strong foundation across a broad range of academic disciplines.
Availability
Location
Authorized to work in
Website
imogencrossland.comJob categories
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