
Youssra Mordi
@youssramordi
Marketing strategist at Cred Developments who led multi-channel campaigns for real estate brands and improved marketing ROI.
What I'm looking for
At Cred Developments, I led multi-channel marketing strategies across digital and traditional channels, supporting brand growth and market penetration while improving ROI. I also oversaw budgets, social media strategy, on-ground events, and new development launches.
At Waterway Developments, I developed data-driven marketing strategies for a luxury real estate brand. I used analytics and market research to refine campaigns and budgets, and reported performance to leadership.
At Royal Maxim Palace Kempinski Hotel, I planned omnichannel campaigns to build brand awareness, generate leads, and drive sales growth. I analyzed campaign performance and coordinated with internal teams and external partners across GCC.
At Sheraton Cairo Hotel, I was part of the pre-opening team and managed day-to-day marketing operations, including content, social media, and event coordination. Earlier, I worked as a Payments Officer at HSBC and held account roles at Propinque Agency and Premium Marketing Solutions.
Experience
Work history, roles, and key accomplishments
Director of Marketing
Cred Developments
Jan 2023 - Dec 2024 (1 year 11 months)
Led multi-channel marketing strategies for a leading real estate developer, driving brand growth and market penetration while improving ROI. Managed and mentored the marketing team, oversaw budgets, and led on-ground event execution and social media strategy.
Marketing Manager
Waterway Developments
Jan 2022 - Dec 2023 (1 year 11 months)
Developed and executed data-driven marketing strategies for a luxury real estate developer, increasing sales and brand engagement. Led cross-functional teams through product launches and promotional campaigns, applying analytics to optimize budgets and improve ROI.
Marketing Executive
Royal Maxim Palace Kempinski Hotel
Jan 2019 - Dec 2022 (3 years 11 months)
Planned and executed omnichannel marketing campaigns to build brand awareness, generate leads, and drive sales growth. Analyzed market trends and campaign performance data to optimize strategy, coordinating remotely with internal teams and external partners across GCC.
Marketing Coordinator
Sheraton Cairo Hotel
Jan 2017 - Dec 2019 (2 years 11 months)
Played an integral role as a member of the hotel's pre-opening team. Managed day-to-day marketing operations including content creation, social media, event coordination, and marketing collateral, largely via digital tools and remote-friendly workflows.
Payments Officer
HSBC
Jan 2015 - Dec 2017 (2 years 11 months)
Screened payments transactions for accuracy and compliance. Supported payments analytics and reporting.
Account Manager
Propinque Agency
Jan 2014 - Dec 2015 (1 year 11 months)
Managed client accounts and supported agency operations.
Account Executive
Premium Marketing Solutions
Jan 2013 - Dec 2014 (1 year 11 months)
Executed marketing and account management tasks.
Education
Degrees, certifications, and relevant coursework
German University in Cairo
Bachelor of Management Sciences, Management Sciences
Bachelor of Management Sciences degree from the German University in Cairo, completed in 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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