Abdalla Alroumi

• Overseeing key client relationships and leading communication initiatives across all client sectors.
• Managing the development and execution of campaigns, from briefing and ideation to production and execution.
• Leading a cross-functional team of account managers, creatives, and producers to ensure seamless project delivery and client satisfaction.
• Translate market research and consumer insi

• Developing strategic marketing plans for selected educational products and services, aligning them closely with the overarching strategic objectives of the standards.
• Collaborating with internal and external stakeholders to develop and execute new solutions and channel strategies, encompassing paid media, corporate website, e-commerce store, social media, and collaterals.
• Planning and coordi

• Founded and trademarked a brand specializing in retail baby products, catering to the U.S. market through online sales.
• Developed the brand identity and guidelines from the ground up, including product packaging, manuals, imagery, social media content, videos, and brand communication.
• Oversaw end-to-end business operations, from sourcing suppliers and negotiating contracts to managing logist

Took a career break temporarily to facilitate a smooth transition from Riyadh to Toronto.

• Heading a million-dollar account, and leading a consortium of WPP agencies (Grey, Mediacom & Geometry) to re-establish Nadec brand to be the leading dairy brand in the market.
• Transferring knowledge and information extracted from research, in the development of communication, to create effective and impactful campaigns.
• Led the development of creative materials for more then 100+ SKUs, cover

• Set up the Riyadh office and built a full client servicing and creative team to support both existing and new clients.
• Managed the creative development of campaigns from creative briefing to the launching and execution stage.
• Led a successful execution of a nationwide campaign for the governmental app Watani, designed to enable citizens to rate and provide feedback on a wide range of governm

• Establish, maintain and cultivate the agency/client relationship and ensure quality workflow.
• Directed and managed a diversified portfolio of brands such as (HP, SUBWAY, Movenpick, Davidoff Coffee, Berain Waters, Smash Burger and NADEC).
• Managed a team of account executives and designers to deliver various advertising projects in a timely manner.
• Won the Super Brand of the Year award for t

Worked as Account Manager at Grey Group.

Worked as Senior Account Executive at Grey Group.

• Built new accounts from scratch on Google AdWords and explored new PPC areas within clients’ websites.
• Contributed to existing international PPC campaigns across Google, Yahoo, Bing, YouTube and Google Display Network (GDN) with responsibility of ongoing keyword research.

Took a career break temporarily to pursue my master's degree in International Marketing from the University of Sussex in Brighton, UK.

• Planned and managed the annual marketing strategy in alignment with new product rollouts in Saudi Arabia and Coach’s overarching global campaigns.
• Executed ATL & BTL campaigns for new collections, which have led to excellent sales figures, and global recognition from Coach international.
• Awarded best new collection launch for "Poppy" in the Middle-East in 2009 by Coach global.

Mar 2023

Mar 2021

Dissertation Title: Examining Consumer’s Purchasing Intentions of Hybrid Cars, a cross-cultural analysis between the UK and China.

2008

2007