Ilija Acimovic

Founded and developed an outdoor adventure and community-based business, taking ownership of brand development, customer acquisition, conversion, customer experience, and retention. Built and managed the customer journey from social media discovery and direct enquiries through reservation, booking communication, and event participation.

Developed targeted B2B email campaigns and communication strategies aligned with customer interests, product categories, purchasing behavior, and different stages of the buying journey. Segmented audiences based on email engagement, purchasing signals, product interests, and inactivity, creating differentiated messaging and follow-up approaches for each group.

Managed marketing projects across multiple clients, from business and audience analysis, brand positioning, and offer development to campaign planning, implementation, and optimization. Designed and optimized customer journeys connecting acquisition, website and landing page experiences, lead capture, CRM processes, email/SMS follow-up, onboarding, reactivation, and retention.

Developed affiliate partnerships, negotiated commercial terms, and supported business growth through partner outreach and relationship management.

Worked on targeted email outreach, prospecting, link-building campaigns, and SEO initiatives, combining audience research, persuasive messaging, and relationship development.

Created conversion-focused email copy, landing pages, video sales letters (VSLs), and direct-response marketing content.

Supported customer onboarding, client communication, and the use of email automation software.

Bachelor's degree in Marketing from the University of Belgrade, Faculty of Economics, completed in 2015.