Open to opportunities

Nemanja Puhalo Puhalo

@nemanjapuhalopuhalo

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Product, eCommerce and CRM leader focused on driving growth through customer-centric products.

Serbia

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What I'm looking for

I'm seeking a senior product or eCommerce role where I can lead CRM and lifecycle strategy, drive measurable growth, mentor teams, and build customer-centric products in a results-focused, collaborative environment.

I am a product, eCommerce and CRM leader with over 16 years of experience turning ideas into revenue-generating products and scalable systems. I focus on user-centered solutions and clear communication between business, tech and marketing.

I've led product and CRM strategy for enterprise clients and built and scaled a direct-to-consumer brand from a one-table operation into a multimillion-dollar company using Shopify Plus and custom integrations. My work routinely emphasizes measurable growth—like a 630% online sales increase and strong conversion improvements.

I have deep hands-on experience implementing CRM, CDP and email lifecycle systems (including HubSpot and ActiveCampaign) and creating automation and segmentation strategies that lift conversion, retention and engagement. I also teach and mentor email and digital marketing professionals.

I bring a pragmatic, results-first approach: no buzzwords, direct communication, and a focus on what actually moves metrics for businesses of all sizes.

Experience

Work history, roles, and key accomplishments

Current

Head of Product and CRM

Current

Piorify

Feb 2025 - Present (11 months)

Leading product, e-commerce and CRM strategies and implementations for enterprise clients while overseeing internal processes and InfoSec procedures.

Product Strategy CRM Infosec Stakeholder Management Roadmapping Process Improvement

Co-Founder & CMO

Undrdog

Jul 2020 - Feb 2025 (4 years 7 months)

Launched and scaled Undrdog Surface Products to a multi-million dollar brand; built Shopify Plus tech stack and integrations, and drove a 630% increase in online sales through marketing and product optimization.

E commerce Strategy Digital Marketing Product Launch Integration SEO Analytics Growth Marketing

Senior Product Manager

BRANDED

Dec 2020 - Feb 2022 (1 year 2 months)

Implemented HubSpot CRM and automated acquisition pipelines, achieving a 5.4% lead-to-acquisition conversion and managed DTC, CRM and CDP product verticals for 12 brands.

HubSpot CDP Product Management Team Leadership Segmentation

Head of CRM

Split Dragon

May 2020 - Dec 2020 (7 months)

Spearheaded CRM development and implemented advanced ActiveCampaign automation, increasing customer conversion from website leads by 50% and improving trial-to-paid ratios.

ActiveCampaign Email Automation Segmentation Lifecycle Marketing

Lead Product Manager

Bayt.com

Sep 2018 - Nov 2019 (1 year 2 months)

Directed core product strategy and led product managers to increase user engagement by 20% and reduced the B2B sales cycle by 15% through commercial product enhancements.

Product Strategy Team Leadership B2B Products User Engagement Process Optimization Roadmapping

Senior Product Manager

Bayt.com

Jun 2017 - Sep 2018 (1 year 3 months)

Managed commercial products including candidate testing and job matching features to shorten sales cycles and improve customer satisfaction.

Product Management Stakeholder Management

Email Product Manager

Bayt.com

Feb 2016 - Jun 2017 (1 year 4 months)

Owned end-to-end email channel using the 9 Steps of Email method, managed a team of 3, optimized campaigns for engagement, and prepared systems for deliverability certifications.

Email Marketing Lifecycle Email Email Deliverability Team Management A B Testing Recommendation Systems

Digital Marketing Director

Together Light Incorporated

Jun 2015 - Feb 2016 (8 months)

Streamlined customer lifecycle management and implemented automation to empower sales and improve lead conversion and retention.

Lifecycle Marketing Automation Sales Enablement Campaign Strategy CRM Performance Marketing Process Improvement

Email Marketing Manager

First Beat Media

Mar 2012 - May 2015 (3 years 2 months)

Led email strategy for multiple niche dating communities, managed localized campaigns across 20+ versions, and trained mid/junior specialists to improve retention and revenue.

Localization Campaign Management CRM

Lecturer

Digital Communications Institute

Nov 2013 - Dec 2014 (1 year 1 month)

Taught modules including Email Marketing, Strategy & Planning, Digital Display Advertising and Analytics to industry practitioners and students.

Training Email Marketing Digital Strategy Analytics Curriculum Development Presentation Coaching

Email Marketing Manager

Adsology Media Group

Dec 2012 - Feb 2014 (1 year 2 months)

Executed end-to-end email marketing across three projects, integrated 10+ affiliate products into upsell flows, and built win-back and cross-sell campaigns.

Email Marketing Affiliate Upsell Automation Content Strategy

Key Account - Online Advertising

Ringier

Apr 2011 - Nov 2012 (1 year 7 months)

Managed online advertising accounts across a 10-site network, collaborated with major media agencies, and executed media plans to meet monthly sales targets.

Account Management Media Planning Online Advertising Monetization Sales

Managing Partner

EmailMarketing.rs

Sep 2011 - May 2012 (8 months)

Co-founded Serbia's full-service ESP, defined sales and marketing strategy, built and trained sales/support teams, and implemented KPIs and lead segmentation.

ESP Sales Strategy Team Building Market Analysis KPIs Product Positioning

Online Marketing Manager

GroundLink

Mar 2010 - Mar 2011 (1 year)

Led SEM, PR and SMM teams, managed email marketing to 250k subscribers, delivered >3:1 ROI and generated over $1M annual sales through integrated campaigns.

SEM Email Marketing Campaign Management ROI Optimization Partnerships Conversion Rate Optimization