Ilaria Marangon

At Max Mara Headquarters, I supported the translation of retail, CRM and customer-experience strategy into consistent execution across European stores. I developed CRM, clienteling and omnichannel initiatives, and helped improve customer retention by 30% within 12 months.

I also coordinated retail marketing campaigns, events and local activations with stores and cross-functional teams. I developed a monthly reporting system linking store-level performance with HQ decision-making, and delivered in-store training to strengthen customer experience.

At Louis Vuitton Italia Headquarters, I supported the execution of marketing, CRM and clienteling strategy across the Italian retail network. I trained retail teams and analysed client behaviour to inform store-level actions; managed client events delivered 150–170% ROI.

As a Retail Marketing Consultant at Helly Hansen, I supported the translation of international strategy into local and in-store execution across key European markets. I’m currently leading brand, marketing and communication initiatives at Zico – Social Impact Organization, and I’m available for selected project-based and consulting collaborations with international premium brands operating in the Italian market.