At I Granai Shopping Centre, I lead the integrated marketing strategy to grow footfall, manage the marketing budget, and coordinate the content strategy agency. I monitor performance KPIs and ROI and plan traditional and digital media around event targets.
At Mondo Convenienza, I coordinated retail communication for 47 stores in Italy and 3 in Spain, and managed campaigns covering over 7,000 promotional events per year. My work has included event budgets, agency and supplier coordination, press office activity, and integrating digital strategies and AI tools to optimize processes.
