Igor Jocković
@igorjockovic
Senior Graphic Designer and Design Lead crafting brand-consistent visual systems and user-centered UX/UI.
SerbiaWhat I'm looking for
With over 5 years of dedicated UX/UI experience and a decade in global creative leadership, I specialise in designing scalable digital products and guiding multidisciplinary teams from concept to delivery. My primary focus is on user-centered digital design—building robust atomic design systems in Figma, streamlining complex SaaS architectures, and applying methodologies like heuristic evaluation to drive seamless web and mobile experiences.
As a Design Lead, I bridge the gap between technical UX execution and overarching brand strategy. I manage global stakeholders, mentor creatives, and actively leverage tools like generative AI to implement scalable, high-impact design solutions that reduce development bottlenecks and maximise business ROI.
Experience
Work history, roles, and key accomplishments
Led a global creative team and acted as brand ambassador, overseeing booth designs and EMEA-wide projects like TechRadar and the CSR Report. I reduced TechRadar production costs by 35% by relocating print workflows to Serbia. I drove marketing transformation via scalable templates, mentored designers, and integrated generative AI for visual sourcing.
Creative Director
Pogledaj.rs
Mar 2022 - Present (4 years 3 months)
Co-founded and led brand creation while managing full-stack design for marketing and product experiences. Oversaw visual design delivery across web and back-office systems, including creative campaigns and print-related assets.
Creative director, UX/UI Lead
Aspect Communications
Mar 2023 - Dec 2023 (9 months)
Led a multidisciplinary creative team and drove EMEA-wide visual design initiatives from concept to delivery. Developed scalable guidelines, ensured design consistency across print and digital deliverables, and coordinated production with external partners.
UX/UI Designer
Sprinting Software Aps
Dec 2021 - Feb 2023 (1 year 2 months)
Led UX/UI design for SaaS-related projects, establishing scalable atomic design systems that saved an estimated 80% in design and engineering hours per client. Worked across front-end and back-office areas, transforming raw-code interfaces into streamlined enterprise hubs to ensure consistent user experiences across platforms.
Senior Graphic Designer
Aspect Communications
Dec 2016 - Dec 2021 (5 years)
Managed a full design suite across print and digital assets including POS, OOH, packaging, and website updates. Served as a lead designer supporting client relations and coordination with external stakeholders and printing houses.
Graphic Designer
Nectar D.o.o.
May 2013 - Dec 2016 (3 years 7 months)
Provided end-to-end graphic support for POS, OOH, packaging updates, and web banners, coordinating print proofing and design workflows. Maintained consistent visual output for print and digital marketing deliverables.
Education
Degrees, certifications, and relevant coursework
SAE Institute
Design Certificate, Graphic Design
2009 - 2013
Completed a design program at SAE Institute (2009–2013) with a focus on graphic design and user experience/user interface design.
Gymnasium Becej
Natural - mathematical studies, Natural - mathematical studies
2000 - 2004
Completed natural-mathematical studies at Gymnasium Becej in Becej, Serbia (2000–2004).
Tech stack
Software and tools used professionally
Availability
Location
SerbiaAuthorized to work in
Social media
Job categories
Skills
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