Open to opportunities

igor vasic

@igorvasic

Senior/Lead Designer with 20+ years across brand, visual, web, motion and print. B2B SaaS experience, combining hands-on craft with design leadership.

Serbia

Message

What I'm looking for

I’m looking for a senior or lead design role where I can combine hands-on creative work with design leadership. I’m particularly interested in B2B SaaS and technology, working across brand, campaigns, web and motion while helping shape strong visual systems and creative teams. Open to remote-first international companies.

I’m a Senior/Lead Designer with 20+ years of experience across brand, visual design, web, motion, illustration and print, with a strong background in B2B SaaS and technology.

At Piwik PRO, I lead design across brand, campaigns, web, illustration, motion and print, while managing designers and directing freelancers and agency partners. I’ve helped build and evolve the company’s visual language and design systems while remaining hands-on across day-to-day creative work.

Previously, I worked across technology brands including Clearcode/Avenga and Edgio/Layer0/Moovweb, where my work ranged from brand identity and campaigns to digital, event and motion design. I’ve also created global communications for UNOPS in line with United Nations brand standards.

Alongside my in-house work, I’ve run an independent design practice since 2008 and co-founded digital products and businesses, giving me experience beyond execution — from shaping ideas and brands to building and launching real products.

I’m strongest where brand, technology and business meet: turning complex products into clear, distinctive visual communication while helping teams maintain a consistent, high-quality creative output.

Experience

Work history, roles, and key accomplishments

Current

Senior Designer & Creative Lead

Current

Independent Practice

Jan 2008 - Present (18 years 9 months)

Independent design practice since 2008, with most engagements running for years rather than projects.

Design Leadership Creative Direction Brand Identity

Current

Lead Designer

Current

Piwik PRO

Jan 2020 - Present (6 years 9 months)

Sole designer running the entire design output across brand, illustration, motion, web, and print. Managed designers, mentored juniors, and built illustration and design systems used across the website and campaigns.

Design Leadership Brand Identity Illustration Motion Graphics Web Design A B Testing Design Systems Mentorship

Graphic Designer & Creative Lead

CR3 Labs

Jan 2024 - Dec 2026 (2 years 11 months)

Led a small team on a Web3 avatar project at the intersection of 3D and AI.

Design Leadership Creative Direction Web3 3D AI

Co-founder & Head of Design

Vora Labs

Jan 2022 - Dec 2026 (4 years 11 months)

Co-founded a gaming and Web3 studio, directing developers, illustrators, and 3D artists.

Design Leadership Creative Direction Team Management Web3 Gaming

Lead Designer

Edgio / Layer0 / Moovweb

Jan 2020 - Dec 2024 (4 years 11 months)

Designed the new identity for Layer0, including the logo, and continued through acquisitions into Edgio, finishing as the only designer on the brand.

Brand Identity Logo Design Design Leadership

Communication Officer, Brand & Design

UNOPS

Jan 2020 - Dec 2023 (3 years 11 months)

Designed and branded global communication campaigns, working to United Nations brand standards across print and digital.

Branding Print Design Digital Design UN Brand Standards

Illustrator, Animator & Graphic Designer

Clearcode, now Avenga

Jan 2015 - Dec 2020 (5 years 11 months)

Provided graphic design for an AdTech and MarTech software house, including illustration, motion, video, web, print, and event material. Rebuilt the company mascot into a consistent illustration system.

Illustration Animation Graphic Design Motion Graphics Video Print Design

Intern → Head of Graphics & Production

KTV Television, Zrenjanin

Jan 2001 - Dec 2008 (7 years 11 months)

Seven years at a regional broadcaster, from graphics intern to running graphics and production, including animation, editing, camera, directing, and commercials.

Animation Editing Cameras Directing Production Graphics