
Gojko Krnic
@gojkokrnic
Art Director at What IF Design Studio, leading integrated campaigns for Coca-Cola, Fanta and other brands across digital and packaging.
What I'm looking for
At What IF Design Studio, I lead art direction and design for integrated advertising across ATL, BTL, packaging and digital channels. I collaborate with creative and account teams and clients to develop visual concepts and deliver creative work for brands including Coca-Cola, Fanta and Powerade.
At PLAYSTUDIOS Europe, I designed interfaces for slot games as part of an Agile, cross-functional product team. I used research, testing and feedback to refine experiences, and created and optimized templates for the in-house DIVA software.
Earlier, at FCB Afirma and Kreativa Unlimited, I led art direction for integrated marketing communications and presented creative concepts to clients. Across my career, I've also designed brand identities and event materials, and handled print and pre-press production.
Experience
Work history, roles, and key accomplishments
Founder
What IF Design Studio
Jan 2025 - Present (1 year 10 months)
Lead art direction and design for integrated advertising work across ATL, BTL, packaging and digital channels. Collaborate with creative teams, account teams and clients to develop visual concepts and deliver creative solutions.
Senior UI/UX Designer
PLAYSTUDIOS Europe
Feb 2023 - Jan 2025 (1 year 11 months)
Designed user-friendly interfaces for slot games within an Agile, cross-functional product team, aligning interface design with visual themes and product guidelines. Worked with game designers, developers and product managers to integrate UI elements and gameplay mechanics.
Art Director
FCB Afirma
Dec 2022 - Feb 2023 (2 months)
Led art direction for integrated marketing communications across ATL, BTL, packaging and digital. Partnered with creative and account teams and clients to develop and present creative solutions.
Art Director
Kreativa Unlimited
Jan 2020 - Dec 2022 (2 years 11 months)
Led art direction and design for marketing communications across ATL, BTL, packaging and digital channels. Presented design concepts and creative direction to clients; mentored designers, freelancers and interns.
Senior Designer
Ovation BBDO
Jan 2016 - Jan 2020 (4 years)
Designed and produced print and digital marketing communications in collaboration with creative teams and stakeholders. Supported and mentored junior designers, freelancers and interns.
Senior Designer
New One Advertising
Jan 2014 - Jan 2016 (2 years)
Designed and produced marketing communications across print and digital channels, working with creative teams and stakeholders.
Senior Designer / Producer
2CHIC Event Agency
Jan 2010 - Jan 2014 (4 years)
Created visual identities and design materials for events and promotional activities, including scenography and invitations. Oversaw pre-press and print production, monitored output quality and researched costs to support project budgets.
Graphic Designer
Tradunique Holding
May 2007 - Jan 2010 (2 years 8 months)
Created catalogues and brochures for promotional and sales initiatives, with responsibility for pre-press and print production quality.
Graphic Designer
Pharmanova
Jan 2007 - May 2007 (4 months)
Created catalogues and brochures for promotional and sales initiatives, supporting pre-press and print production.
Education
Degrees, certifications, and relevant coursework
University of Belgrade
Computer Graphics and Design
Studied Computer Graphics and Design at the Faculty of Business Information Systems, University of Belgrade, completing in 2007.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
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