Ian McGriff
@ianmcgriff
Dynamic Vice President of Marketing with a focus on growth strategies.
United StatesWhat I'm looking for
I am a dynamic Vice President of Marketing & Business Development with over 8 years of experience in driving strategic initiatives and revenue growth. My expertise lies in leading cross-functional teams, implementing account-based marketing strategies, and executing digital campaigns that have generated $2M in annual revenue. I am committed to delivering measurable results, fostering innovation, and aligning marketing strategies with organizational goals.
In my current role at ACT Columbus, I lead a 15-person cross-functional team, collaborating directly with senior executives to advance organizational priorities. I orchestrated a comprehensive website overhaul that resulted in increased lead flow and user engagement. My innovative account-based marketing strategies have significantly elevated conversion rates and product adoption, contributing to consistent annual revenue growth of 2-6% through meticulous positioning and marketing analytics.
Experience
Work history, roles, and key accomplishments
Vice President, Marketing & Business Development
ACT Research Co., LLC
Jan 2021 - Present (4 years 5 months)
Led a 15-person cross-functional team spanning marketing, sales enablement, and customer experience, collaborating directly with senior executives to advance organizational priorities. Orchestrated a comprehensive website overhaul, including SEO architecture, customer portal, and subscription paywall, resulting in increased lead flow, user engagement, and digital revenue capture.
Director, Marketing & Business Development
ACT Research Co., LLC
Jan 2019 - Present (6 years 5 months)
Promoted to Vice President within two years in recognition of substantial contributions to revenue and the execution of strategic growth initiatives.
Digital Sales Director
digitalAIM Media, AIM Media Indiana, LLC
Dec 2015 - Present (9 years 6 months)
Founded and scaled a new digital sales division, achieving $2M in annual revenue. Directed the development and execution of integrated digital campaigns across multiple sectors.
Head Trainer, Director of Fitness
Tipton Lakes Athletic Club
Aug 2006 - Present (18 years 10 months)
Drove marketing and program development initiatives that resulted in 70% membership growth and a 200% increase in profitability. Executed omnichannel campaigns encompassing print, digital, and radio, significantly enhancing brand visibility and lead generation.
Education
Degrees, certifications, and relevant coursework
WCWabash College
Bachelor of Arts, History
Studied History at Wabash College from August 2002 to May 2006. Gained a comprehensive understanding of historical events and their impact.
Availability
Location
United StatesAuthorized to work in
Job categories
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