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Hậu Trần

@hutrn

Marketing Director at FUJI GROUP INVEST.,JSC who grew its retail network from 1 to 75 stores and built a TikTok channel to 120K followers.

Vietnam

Message

At FUJI GROUP INVEST.,JSC, I developed brand and marketing strategies for premium products, including Fujilux. I helped expand the business from 1 store in Hanoi to 75 stores after 3 years, with revenue increasing 150% per year.

I built a TikTok channel with 120K certified followers in 2.5 months and a YouTube channel with 75K subscribers in 5 months, both with 100% organic traffic. The brand also reached the top 5 most-searched brands on Google in the massage chair industry.

At WIR GROUP CO., LTD, I managed brand development for Elasten and NH23. Earlier, I developed marketing strategies for Bich Nguyet Beauty and its clinic and academy brands, and worked across digital marketing, brand communication, product development, and retail and distribution growth.

Experience

Work history, roles, and key accomplishments

Marketing Director

Fuji Group Invest., JSC

Apr 2024 - Aug 2026 (2 years 4 months)

Developed brand strategy and led all marketing activities, focusing on premium positioning, retail expansion, and revenue growth. Restructured the marketing function and led brand repositioning.

Brand Strategy Marketing Strategy Digital Marketing Facebook Ads Google Ads TikTokAds Shopee TikTok Shop Live Streaming Content Strategy Retail Development Team Leadership Product Development Market Research consumer behavior

Business Development Manager

WIR Group Co., Ltd

Sep 2023 - Mar 2024 (6 months)

Managed Elasten and NH23 brands, crafting brand communication strategies and marketing plans. Successfully positioned Elasten as a leading high-end collagen brand and introduced NH23.

Brand Strategy Marketing Strategy Budget Management Digital Marketing Google Ads Facebook Ads YouTube Ads TikTokAds Ecommerce Trade Marketing KOL Management Event Sponsorships Market Analysis Consumer Insights

Marketing Manager

Bich Nguyet Beauty

Nov 2016 - Dec 2017 (1 year 1 month)

Conducted market analysis and developed marketing strategies for subsidiary brands. Managed all marketing activities through social channels and coordinated with sales to create service packages.

Market Analysis Marketing Strategy Facebook Ads Google Ads SEO Press Social Media Team Management Training Customer Experience Event Organization Data Analysis

Digital Marketing Leader

Shira Clinic & Spa

Jul 2016 - Nov 2016 (4 months)

Developed and executed digital marketing campaigns, managed advertising costs, and oversaw content and video production. Managed and trained the marketing team.

Digital Marketing Facebook Ads Google Ads Content Strategy Video Production Team Management Training Data Analysis Customer Service

Marketing Specialist

HHTV., JSC

Dec 2015 - Aug 2016 (8 months)

Generated ideas and implemented monthly marketing campaigns, planned content for social media, and created viral content. Organized workshops and events to attract potential customers.

Marketing Campaigns Social Media Facebook Ads Email Marketing Content Creation Event Organization Community Management

Marketing Specialist

Omkar Yoga

Aug 2014 - Dec 2015 (1 year 4 months)

Generated ideas and implemented monthly marketing campaigns, planned content for Facebook and website, and organized workshops and offline events. Coordinated with foreign teachers and customer care team.

Marketing Campaigns Social Media SEO Content Creation Event Organization Customer Service