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Hoang Anh Vu

@hoanganhvu2

Growth marketer for FnB brands who scaled Chang Hi’s monthly revenue from 180M to 320M VND through content and campaigns.

Vietnam

Message

What I'm looking for

I’m looking for a role in Education, Technology, FnB, or FMCG, ideally in a fast-paced, remote-first environment where I can manage multiple brands.

As a self-employed marketing consultant, I developed content engines and production workflows for five lifestyle brands. For Chang Hi, I combined content, launch campaigns, and promotional strategy to grow monthly revenue from 180M to 320M VND.

I led end-to-end content production and executed product launches and seasonal campaigns across channels. Over 12 months, Chang Hi’s Facebook page visits grew by 181%, content interactions by 300%, and link clicks by 772%.

Previously, at Galaxy Entertainment and Education, I handled communication, media, and PR activities, developed content across digital channels, and planned seasonal campaigns and product launches. I’m interested in Education, Technology, FnB, and FMCG, and thrive in fast-paced, remote-first environments.

Experience

Work history, roles, and key accomplishments

Self Employed

Self-employed

Apr 2024 - Apr 2026 (2 years)

Branding Strategy & Roadmap Management
- Conceptualized and scaled multi-platform content engines across 5 distinct lifestyle brands. Standardized the end-to-end production workflow (from brief to delivery), maintaining a high-frequency output of ~50 multimedia assets per month.
- Scaled Chang Hi’s monthly revenue from 180M to 320M VND through integrated content, launch campaigns, and conversion-l

Brand & Product Marketing Lead

Galaxy Entertainment and Education

Jan 2023 - Mar 2024 (1 year 2 months)

- Supervised PR team to perform the communications activities
- Take charge of all communication, media, and PR activities of the institute.
- Managed relationships with student organizations nationwide, KOLs, KOCs
- Developed content across email, landing pages, social, website
- Helped shape brand voice through material spotlights, brochures, and social media platforms
- Planned seasonal campaig

Brand Marketing Executive

Galaxy Entertainment and Education

Jul 2021 - Jan 2023 (1 year 6 months)

- Social Media Management
- Administered a Facebook community
- Organized CSR programs to support underprivileged children during the COVID-19 pandemic
- Collaborate with the design team to build seasonal visuals, infographics, daily post