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Hugo SanchezHS
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Hugo Sanchez

@hugosanchez

Head of Business Intelligence at AFP CONFÍA, automating projections to cut preparation time by 80%.

El Salvador
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At AFP CONFÍA, I lead business intelligence, advanced analytics, artificial intelligence, customer experience, and data governance initiatives. I turn information into recommendations for senior management and business areas.

I transformed executive performance monitoring with Power BI dashboards and KPI automation, reducing preparation time by 50%. I also automated annual projections for the Solidarity Guarantee Account, cutting preparation time from 20 days to 4.

As a Business Intelligence Analyst at AFP CONFÍA, I implemented the institutional Balanced Scorecard and developed methodologies for delinquent-company classification and portfolio allocation. I also participated in the institutional Customer Experience program.

I founded and manage POLEMAN FANSHOP, an omnichannel business selling official Formula 1 products. I developed its e-commerce, integrated digital payments, and opened a physical retail location.

Experience

Work history, roles, and key accomplishments

AC
Current

Head of Business Intelligence

AFP Confía

Jun 2021 - Present (5 years 4 months)

Leads business intelligence, advanced analytics, AI, customer experience, and data governance initiatives, turning information into recommendations for senior management. Transformed executive performance monitoring through Power BI dashboards and KPI automation, reducing preparation time by 50% and automating annual projections with an 80% reduction in turnaround time.

PF
Current

Founder, Strategy and Operations

Poleman Fanshop

Jan 2021 - Present (5 years 9 months)

Founded and manages an omnichannel business selling official Formula 1 products, defining value proposition, product portfolio, pricing, and inventory. Led development of e-commerce, digital payment integration, and physical retail location, coordinating technology, suppliers, and operations.

Education

Degrees, certifications, and relevant coursework

Pontificia Universidad Católica de Chile logoPC

Pontificia Universidad Católica de Chile

Executive MBA, Business Administration

2024 - 2026

Executive MBA completed in 2026.

EE

Escuela Superior de Economía y Negocios (ESEN)

Postgraduate Diploma, Analytics and Data Science

Postgraduate Diploma in Analytics and Data Science completed in 2020.

EE

Escuela Superior de Economía y Negocios (ESEN)

Bachelor's Degree, Business and Economics

Bachelor's Degree in Business and Economics completed in 2018.

Instituto Tecnológico Autónomo de México (ITAM) logoII

Instituto Tecnológico Autónomo de México (ITAM)

Academic Exchange, Business and Economics

Academic exchange completed in 2016.

Tech stack

Software and tools used professionally

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