Open to opportunities

Hradya Audichya

@hradya_audichya

Message

I optimize Meta and Google ad campaigns to improve acquisition performance and efficiency.

India

Message

What I'm looking for

I'm looking for a performance marketing role where I can plan, optimize, and monitor paid campaigns, collaborate on creative strategy, and improve acquisition metrics through data-driven decisions.

I'm currently optimizing Meta Ads campaigns for Astrotalk, focused on app promotion and installs while improving CPI, CTR, and overall performance.

Previously at Xenoglide, I managed Facebook Ads Manager campaigns, planned targeting and budgets, and executed Google Ads search campaigns for lead acquisition. I also supported landing pages through keyword research and basic on-page SEO.

At Follow The Roads Tour and Travels, I designed travel itineraries, managed B2B partnerships, and led social media, graphic design, and video editing to support brand visibility.

I bring a data-driven, execution-focused approach to campaign planning, ad copywriting, creative coordination, and consistent performance monitoring.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Associate

Current

Astrotalk Pvt Ltd.

Sep 2025 - Present (11 months)

Managed Meta Ads campaigns focused on app promotion and installs, optimizing campaigns to improve CPI, CTR, and overall performance. Contributed new creative campaign ideas and wrote short-form and long-form storytelling content for AI-driven marketing initiatives.

Meta Ads Campaign Optimization CPI CTR Optimization Creative Strategy Content Writing Collaboration

Performance Marketing Executive

Xenoglide Pvt. Ltd.

Oct 2023 - Sep 2025 (1 year 11 months)

Managed and optimized campaigns across Facebook Ads Manager, improving CTR, CPC, CPI, and overall cost efficiency. Planned campaign structures, audience targeting, and budget allocation based on performance goals.

Facebook Ads Manager Google Ads Campaign Planning Audience Targeting Keyword Research On Page SEO

Operation Head

Follow The Roads Tour and Travels Pvt Ltd

Feb 2022 - Aug 2023 (1 year 6 months)

Designed customized travel itineraries and managed B2B partnerships with hotels and transport vendors to ensure cost-effective and seamless operations. Led social media management, graphic design, and video editing to support marketing campaigns and enhance brand visibility.

Itinerary Design B2B Partnerships Vendor Management Social Media Management Graphic Design Video Editing Operations Coordination