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Astitva Bhatia

@astitvabhatia

Marketing Manager at DreamFolks leading digital growth across travel and lifestyle, with campaigns spanning Google, Meta, LinkedIn, SEO, content, and email.

India

Message

At DreamFolks, I lead digital marketing strategy for B2B and B2C growth across travel and lifestyle offerings. I plan and optimize campaigns across Google, Meta, LinkedIn, SEO, content, and email.

I use data insights to support high-intent lead generation and account-based marketing, while working with sales and operations to improve lead-to-business outcomes. I also manage marketing budgets with a focus on efficient media buying and ROI.

At PickyourTrail, I managed paid media across search engine marketing, social media, Quora, and Bing Ads. I used keyword research, competitor analysis, ad-copy testing, and bidding strategies to improve campaign effectiveness and acquisition efficiency.

Earlier, I managed Google Ads campaigns at WNS and advised clients on campaign strategy and structure. Across roles at OLX, Truebil, and as a freelancer, I worked on digital campaigns, paid marketing, and performance analysis; I also hold a Google Ads Search Certification.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

DreamFolks

Mar 2025 - Present (1 year 7 months)

Lead digital marketing strategy for B2B and B2C growth across the travel and lifestyle sector. Plan, execute, and optimize performance campaigns across Google, Meta, LinkedIn, SEO, content, and email.

Google Ads Meta Ads LinkedIn Ads SEO Content Marketing Email Marketing Lead Generation Account Based Marketing Media Buying ROI Optimization

Performance Marketer

Pickyourtrail

Mar 2024 - Mar 2025 (1 year)

Managed end-to-end paid media across Search Engine Marketing, Social Media, Quora, and Bing Ads. Conducted keyword research, competitor analysis, and ad-copy testing to improve campaign effectiveness.

SEM Social Media Quora Ads Bing Ads Keyword Research Competitive Analysis Ad Copy Testing Bidding Strategies Campaign Optimization

Senior Associate, Google Ads

WNS

Jun 2022 - Mar 2024 (1 year 9 months)

Managed and optimized Google Ads campaigns with ownership of keyword research, ad copy, budgets, and performance analysis. Advised clients on Google Ads strategy and platform best practices.

Google Ads Keyword Research Ad Copy Budget Management Performance Analysis Client Consulting Campaign Strategy

Consultant

OLX

Jul 2020 - Mar 2022 (1 year 8 months)

Developed and executed marketing campaigns across content, social media, paid advertising, and events. Analyzed marketing performance data to measure campaign effectiveness and inform future strategies.

Content Marketing Social Media Marketing Paid Advertising Event Marketing Performance Analysis Cross Functional Collaboration

Planning Associate

Truebil

Mar 2019 - Jul 2020 (1 year 4 months)

Supported planning and execution of digital marketing initiatives with a focus on campaign performance and growth. Worked across paid marketing activities and data-driven campaign planning.

Digital Marketing Campaign Planning Paid Marketing Data Analysis

Freelancer, Paid Marketing

Self Employed

Jun 2017 - Mar 2019 (1 year 9 months)

Managed Google Ads across Search, Display, Shopping, and YouTube, along with Meta Ads across Facebook and Instagram. Handled keyword research, audience targeting, ad copywriting, campaign management, and performance optimization.